Artificial Intelligence (AI), especially in its generative aspect, is no longer a trend and has become a competitive differential in companies. Far beyond task automation, AI redefines management models, influences strategic decisions, guides the allocation of resources and optimizes operations in real time.
In this scenario of accelerated digital transformation, the concept of AI-Centric ERP stands out: a model in which artificial intelligence is not an accessory, but the core of business management platforms.Unlike traditional solutions, these systems are designed from the ground up to operate with AI, incorporating intelligent interactions, predictive analytics and decision automation.
In Brazil, Senior Sistemas, one of the three largest national developers of management software, pioneered the adoption of the concept. The company has incorporated AI capabilities into its products since 2015 and has gone one step further by applying generative AI to its ERPs, becoming the first in the country to integrate this technology.
In 2025, Senior launched more than 50 intelligent agents focused on sectors such as Industry, construction, agribusiness, logistics and services. Integrated with ERP as conversational assistants, they interpret natural language, access data in real time, produce analysis and perform automated actions, expanding the responsiveness of companies.
According to Jean Paul Vieira, Executive Director of Marketing and Product, Senior, the AI-Centric model represents a structural change in management systems.“A artificial intelligence takes on repetitive tasks and frees professionals for creative and analytical activities.The software is no longer just a control tool and starts to act as a digital advisor to the” business, he says.
With this advance, companies that adopt the AI-Centric model increase productivity, reduce operating costs and strengthen strategic decision making, positioning ERP as an active agent in business evolution.
Event highlights the role of artificial intelligence in business management
Sao Paulo hosts on October 7 the Senior Experience 2025, one of the main meetings of corporate innovation in the country. The event will bring together about 2 thousand leaders and executives at the Transamerica Expo Center to discuss the direction of management in Brazil, focusing on artificial intelligence.
Promoted by Senior, the meeting will highlight the concept of AI-Centric ERP, a model in which AI is no longer an additional resource and becomes the center of business decisions.
During the event, participants will have access to practical cases of application of AI in business management, with live demonstrations of intelligent agents developed by Senior. Among the highlights is the case of Rohden, the largest door manufacturer in Brazil, which has deployed an AI agent for people management. The solution supports HR leaders in feedbacks, development plans and evaluations. With more than 70 managers using the tool and about 380 monthly interactions, the company already records gains of up to two hours per week per manager, now dedicated to strategic activities.
In addition to Senior's demonstrations, the event will feature experts from global technology companies such as Oracle, IBM and AWS, who will share their views on the impact of AI on business.
According to Jean Paul Vieira, the purpose of the event is to provoke reflection on the role of leadership in the new digital scenario. “We are building a new paradigm, in which AI takes a leading role in decision-making. This requires more than technology; it requires a change in the culture, strategy and mentality of leaders. Our role as developers is to prepare these leaders and their organizations for this” transition, he says.
The Senior Experience 2025 consolidates itself as an opportunity for executives seeking executives who seek to understand the ongoing transformations and prepare for the future of management www.seniorexperience.co.uk.
