In the era of mobility, having strategic communication tools at hand to maintain a relationship with the consumer is essential, and RCS (Rich Communication Services) has stood out in the market.A survey conducted by Google revealed that 74% of users say that RCS would make them more likely to want to communicate with a brand.
In this context, leadership in the growth of RCS in Brazil is being driven by platforms like Grupo Ótima Digital, one of the largest messaging distributors in Brazil, with recognized performance in telecommunications, SaaS and proprietary AI
The company recorded a monthly volume of 18 million RCS messages in May of this year, a significant increase compared to the 800 thousand sent in the same month of the previous year. The current monthly volume of RCS at Ótima Digital already represents more than half of the total messages exchanged throughout the year 2023, what happened to 28 million.
In addition to the growth of RCS, also recorded the growth in the sending of text messages (SMS). In May 2024, 740 million SMS messages were sent, an increase of 42,3% compared to the 520 million sent in the same month of 2023
The Ótima Digital Group, specialized in infrastructure and telecommunications management for the public and private sectors, has operations in South American countries, Europe and Africa, is approved by ANATEL (National Telecommunications Agency) and official broker of the operators for SMS and RCS, in addition to being a business partner of Google and Meta
Offers a digital communication platform sold as a service, a CPaaS called O2Cloud, in addition to integration with telecommunications operators, the platform includes artificial intelligence features and chatbot creation. In 2023, the company routed 10 billion phone calls
