The digitization of businesses has brought new perspectives and great possibilities for companies investing in innovation. The transformation of corporate processes through mobile technology has reshaped how large corporations manage their operations. In this regard, mobile applications, with their ability to automate complex tasks and integrate systems in a quick and efficient manner, have proven essential for companies seeking to optimize processes, save time, and increase productivity on a large scale.
According to the 34th edition of the FGVcia Annual Survey, released in December 2023, Brazil has 464 million digital devices in use, equivalent to 2.2 devices per inhabitant. The study reveals that the country has 1.2 smartphones per capita, totaling 249 million smart devices in use.
In terms of computers, Brazil has 215 million units (desktops, notebooks, and tablets), with an expected 10% growth in sales for 2023. The research also highlights that IT expenses and investments account for 9% of companies' revenue, with analytical intelligence and the implementation of modern ERPs being the main focus of investment.
Rafael Franco, CEO yesAlphacode, the company responsible for developing apps for brands like Habibs, Madero, and TV Band, explains that this is a moment of revolution in corporate management with the use of mobile applications. "They simplify internal and external communication, as well as allowing companies to respond more quickly and accurately to market demands," he adds.
This transformation improves operational performance while expanding companies' ability to adapt to changes in the business environment. This means that the adoption of mobile applications in large corporations has proven to be a strategic differential.
"Internal communication gains a new dimension of agility, facilitating collaboration between teams in real time. Tasks are carried out with greater accuracy, leading to a significant increase in productivity," points out the specialist. With an improved communication structure, processes flow more quickly, reducing errors and enhancing the final result.
Benefits of applications in business management
Besides productivity, another major benefit of using corporate applications is the reduction of operational costs. By automating processes and optimizing workflows, companies can save time and resources, resulting in cost reductions. Considering the current competitive market, this economy is essential to ensure the long-term sustainability of the business.
"One of the main benefits provided by mobile technology is instant access to critical information for decision-making. With management data literally in the palm of their hand, managers can act more quickly and accurately, without relying on being physically in the office," highlights Rafael. This flexibility in management allows decisions to be made in real time, taking advantage of opportunities and adjusting strategies dynamically.
Another transformative aspect is the creation of new communication channels with customers. These platforms facilitate closer and more personalized interactions, which increases customer satisfaction and loyalty. The ability to offer fast and efficient services through an app adds value to the customer experience, strengthening the relationship with the brand.
The flexibility provided by the applications is also a key factor for the success of companies. Employees can perform their tasks from anywhere, ensuring business continuity even outside the traditional work environment. This agility increases companies' responsiveness.
“Companies like Uber, iFood and digital banks Nubank and C6 are clear examples of how mobility can completely transform a sector and open up new business opportunities. These companies, born in the digital age, have built entire empires based on the practicality and efficiency that mobile apps offer,” he concludes.
