With the approach of high demand dates, like Christmas and Black Friday, e-commerce in Brazil is preparing for a significant increase in cyber attacks. To ensure the security and stability of your platforms, many companies are already taking preventive measures to avoid problems during the shopping period
These efforts include reviewing security gaps, correction of slowdowns and errors that can result in attacks and frauds, affecting both the user experience and the brand's reputation. A study by PwC shows that more than half of consumers (55%) would avoid buying from a company after a negative experience, 8% would give up after a single unfavorable incident
Investing in the quality and security of digital systems not only prevents financial and image losses, but also ensures a positive experience for users, strengthening brand trust and promoting success in high-traffic events, Wagner Elias states, CEO of Conviso, company specialized in application security (AppSec)
Recent cases, como o vazamento de dados do Facebook e as falhas no sistema da Latam/Multiplus, they highlight the importance of a robust preparation. According to a report from the Consortium for Information & Software Quality (CISQ) from 2020, the number of failures in systems increases by about 15% per year. Furthermore, Security Magazine revealed that software flaws caused a loss of 2,4 trillion dollars in the United States in 2022, with a growth of 1,52 trillion dollars in "technical debt", regarding rework to correct deficiencies in software
Application Security
The protection of e-commerce software is carried out through application security, a market that is expected to grow globally, reaching US$ 25 billion by 2029, according to Mordor Intelligence. This work involves a comprehensive and detailed view of a system's vulnerabilities and the implementation of proactive defense mechanisms
"In a comparative way", it works like this: when you go to park your car, consider whether the location is safe and if there are measures to be taken to protect the vehicle. In the same way, "problems are anticipated and strategies are created to avoid risks", explain Luiz Henrique Custódio, TechLead at Conviso
Custódio suggests that companies constantly review their platforms to identify and fix possible security gaps, creating a safety culture. Furthermore, for large events, it is crucial for companies to invest in robust infrastructure and conduct load testing to ensure that their systems can handle access peaks
Consumers Should Beware
Wagner Elias emphasizes that caution is essential for both companies and consumers. For consumers, this involves following safe practices when browsing and making transactions online. "Always choose secure payment methods", like Google Pay, Apple Pay or credit cards, that offer legal protection in case of problems with the seller, advises Elias
He also emphasizes the importance of keeping the software on the smartphone and PC updated, because criminals often exploit security gaps in outdated systems. "Avoid downloading applications and software from suspicious sources and", if you need to download from a link, carefully check the information and the app reviews, alert Elias. "Be careful with offers that seem too good to be true"; they can hide fraudulent intentions.”
Fraudulent sites often imitate well-known stores to steal personal and financial information. Elias suggests always checking if the website URL starts with 'HTTPS' and has a padlock icon in the address bar. Fake sites usually do not have these characteristics. Furthermore, be attentive to grammatical and typing errors, and make sure that the site provides clear contact information, like email, phone and physical address, complete
Other common fraud strategies include phishing scams, where criminals try to obtain personal information through fake messages, and fake apps, that often contain malware. To avoid these problems, download apps only from official stores, like the App Store and the Play Store. Also be aware of pop-ups that offer downloads of fake antivirus software, because they can be used to steal sensitive data, Elias finishes
