StartNewsInnovative companies are twice as likely to be successful, says...

Innovative companies are twice as likely to succeed, says McKinsey

In a dynamic and highly competitive market, the ability to innovate is no longer a differentiator, it is a strategic necessity. Companies that incorporate innovation into their internal culture are 2.5 times more likely to surpass their financial goals, according to a McKinsey study.

For Filipe Bento, CEO of Atomic Group, innovation goes far beyond the adoption of new technologies. She is born into an environment that stimulates creativity, encourages collaboration, and creates conditions for ideas to become concrete solutions. "Innovative companies not only react to changes, they anticipate them and shape the future of their markets," he states.

The Atomic Group, which brings together five companies focused on startup growth and business education, has innovation as one of its fundamental pillars. According to Filipe Bento, the basis of this mentality was shaped by the organizational culture of BR24, the group's first company.

“BR24 has always valued the exchange of knowledge and collective construction. This essence has been expanded to the entire Atomic group, creating an environment where people have the autonomy to experiment, make mistakes and learn quickly. Dreaming big is part of our DNA,” he explains.

To ensure that innovation occurs in a structured and consistent manner, the group adopts practical and recurring initiatives. Among them are the Weekly and the Monthly — meetings that bring together employees from all the companies in the group to share insights, monitor projects, and align strategic efforts. "Innovation happens through daily collaboration and the freedom to test new approaches. We create an environment where each professional feels part of building the future," highlights Bento.

In addition to a conducive environment, leadership plays a key role in consolidating the culture of innovation. For Bento, it is not enough to encourage creativity — it is necessary to create a space where innovation is a continuous practice.

“The role of leadership is to demonstrate in practice how collaboration can be a powerful strategic tool. Innovation does not happen in isolation, but in the intersection of ideas, in challenging the status quo and in the willingness to test new solutions,” emphasizes the CEO of Atomic Group.

The impact of this mindset is already reflected in the group's growth. BR24, for example, recorded a revenue of R$ 20 million in 2024 and developed disruptive solutions such as Powerbot and PowerZap.

How to structure a culture of innovation within companies?

For Filipe Bento, fostering a culture of innovation requires concrete and daily actions that involve all levels of the organization. He lists some essential strategies to transform the corporate environment and foster innovation

Create an ideas channel – A space where employees can suggest improvements and innovations in a structured way.

Establish brainstorming meetings – Create periodic meetings to discuss challenges and propose solutions, using methodologies such as Design Thinking to stimulate creativity.

Implement innovation incentive programs – Organize internal challenges to motivate teams to propose improvements and reward innovative ideas.

Invest in continuous training – Offer training on new methodologies and technologies to keep employees up to date and prepared to innovate.

Run pilot tests – Validate new ideas on a small scale before implementing them broadly, reducing risks and optimizing the deployment of innovative solutions.

The culture of innovation, according to Bento, is not built overnight, but rather through consistent initiatives that encourage experimentation and reward creativity. "Companies that innovate continuously stand out because they create an environment where ideas not only emerge but are also developed and implemented strategically," he concludes.

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