THEmarketing digital is on an accelerated transformation journey, and this year, just like the next ones, brings a horizon full of new opportunities and challenges for entrepreneurs. As technologies evolve, the need for constant adaptation becomes even more evident. According to data from Statista, Brazil projects an annual growth of 10% over the next three years, especially in the digital advertising and interactive content segment
Even so, with 94% of companies choosing digital marketing as a growth strategy, according to the research Digital Marketing and Sales Maturity in Brazil, entrepreneurs need to be aware of upcoming trends to stand out.One of them is thepersonalization. With the use of increasingly sophisticated artificial intelligence (AI), organizations will have the ability to offer unique experiences fully tailored to the needs and preferences of consumers
The era of mass marketing is numbered, giving rise to a model in which each interaction will be designed to create a deeper and more meaningful connection. For entrepreneurs, this means that investing in automation and data analysis tools will be crucial to ensure more effective and assertive communication, commentDanilo Mazuquin, marketing specialist for over a decade and CEO of Mazukim.
With thecommunity marketingbeing one of the most powerful strategies in the coming years, since the new consumer profile is no longer just looking for products or services, more experiences that provide a sense of belonging, the brands that can create and nurture authentic communities around values will be ahead. "This translates to genuinely interacting with the audience", creating transformative experiences. The closer, better, define the specialist.
The evolution ofinteractive contentit will also be a milestone in digital marketing in the coming years. Immersive experiences, how live broadcasts, short videos and even the metaverse, are becoming essential to attract attention and engage the audience, mention Mazuquin.The latest Global Consumer Insights Pulse Survey stated that 34% of consumers in Brazil are attracted to immersive digital experiences.
Furthermore, according to Descarbonize Solutions, 7 out of 10 Brazilians prefer to buy from companies withenvironmental commitment. This survey highlights another important factor: the demand for good practices. Younger generations are increasingly aware of companies' attitudes regarding ethics and sustainability, reflects the CEO. "Adopting transparent practices is not an option for those who have their own business", but another strategic necessity to conquer and retain, especially the new generations.
In any case, the specialist emphasizes that defining the tips as permanent is not an option. For him, a continuous adaptationand speed will be the key to success. Digital marketing is a dynamic field, and entrepreneurs will need a mindset of constant learning. Investing in training and being open to experimentation and new tools will be essential for those who wish to stand out in this competitive environment, finalizes
