B2B companies are increasingly determined to scale their business operations with intelligence, predictability, and efficiency. For this, they have invested in platforms that automate lead generation, structure prospecting, and enable data-driven decisions — reducing wasted time and consistently increasing sales performance.
Among the solutions gaining prominence in this scenario is Driva, a Paraná-based platform that serves over 15,000 companies nationwide. The company's proposal is clear: to transform the way sales teams operate, replacing assumptions with data-driven decisions. With proprietary technology and a robust information base, the startup offers features that help identify the addressable market, segment leads accurately, and structure more efficient actions from the first contact with the customer.
Business decisions based on concrete data
According to Patrick de César Francisco, CEO of Driva, many companies still waste time and energy trying to generate demand from generic bases and poorly qualified contacts. What we see today is a change in operational logic. Selling with predictability requires real-time market analysis, data cross-referencing, and an intelligent approach. Technology serves as support, but the focus is on delivering more accurate data and assisting the sales team's routine, explains.
To enable this type of operation, the platform allows access to data on active companies based on customized filters. Information such as segment, location, size, estimated revenue, and digital presence serve as the basis for creating lists that are more aligned with the ideal customer profile. Instead of massive shots or generic approaches, the proposal is to provide the salesperson with the right tools so they can contact those who truly have conversion potential.
More productivity, less waste
In addition to lead generation, the solution also automates prospecting flows across multiple channels, integrating with tools already used by sales teams, such as WhatsApp, LinkedIn, and Email. As a result, salespeople spend less time on repetitive tasks and more time on what truly generates results: selling.
Lívia Alves, Partner and Chief Revenue Officer (CRO) of Driva, emphasizes that the structuring of the pre-sales process is still a bottleneck for many companies. "It is common to see teams losing productivity due to a lack of clear criteria in prospecting. When the salesperson knows exactly who to talk to and when to approach, the conversion rate increases and the sales cycle shortens," he comments.
With a constantly evolving solution, the company continues to expand its functionalities, investing in AI applied to conversion and growing its technical and commercial team. The goal is to end 2025 with double the current revenue, establishing itself as the country's leading commercial intelligence platform. The focus remains the same: to make the sales process more strategic, predictable, and scalable for B2B companies.
