B2B companies are increasingly determined to scale their business operations with intelligence, predictability, and efficiency. To achieve this, they have invested in platforms that automate lead generation, structure prospecting, and enable data-driven decisions—reducing wasted time and consistently increasing sales performance.
Among the solutions gaining prominence in this scenario is Driva, a platform from Paraná that serves more than 15,000 companies across the country. The company's proposition is clear: to transform the way sales teams operate, replacing assumptions with data-driven decisions. With its own technology and a robust information base, the startup offers resources that help identify the addressable market, segment leads precisely, and structure more efficient actions from the first contact with the client.
Business decisions based on concrete data.
According to Patrick de César Francisco , CEO of Driva, many companies still waste time and energy trying to generate demand from generic databases and poorly qualified contacts. “What we see today is a change in operational logic. Selling with predictability requires real-time market analysis, cross-referencing information, and an intelligent approach. Technology comes in as support, but the focus is on delivering more accurate data and helping the sales team in their daily routine,” he explains.
To enable this type of operation, the platform allows access to data on active companies based on customized filters. Information such as segment, location, size, estimated revenue, and digital presence serve as the basis for creating lists that are more consistent with the ideal customer profile. Instead of mass mailings or generic approaches, the goal is to give the salesperson the right input so they can contact those who truly have conversion potential.
More productivity, less waste.
In addition to lead generation, the solution also automates prospecting flows across multiple channels, integrating with tools already used by sales teams, such as WhatsApp, LinkedIn, and email. This allows salespeople to spend less time on repetitive tasks and more time on what truly generates results: selling.
Lívia Alves , Chief Revenue Officer at Driva, emphasizes that structuring the pre-sales process is still a bottleneck for many companies. "It's common to see teams losing productivity due to a lack of clear prospecting criteria. When the salesperson knows exactly who to talk to and when to approach them, the conversion rate increases and the sales cycle shortens," she comments.
With a constantly evolving solution, the company continues to expand its functionalities, investing in AI applied to conversion and expanding its technical and sales team. The expectation is to end 2025 with double the current revenue, consolidating itself as the leading business intelligence platform in the country. The focus remains the same: to make the sales process more strategic, predictable, and scalable for B2B companies.
