B2B companies invest in business intelligence to accelerate sales with focus and predictability

B2B companies are increasingly determined to scale their business operations with intelligence, predictability and efficiency.For this, they have invested in platforms that automate lead generation, structure prospecting and enable data-driven decisions & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & Sell performance.

Among the solutions that have been gaining prominence in this scenario is Driva, a paranaense platform that serves more than 15 thousand companies throughout the country. The company's proposal is clear: to transform the way sales teams operate, replacing assumptions with data-driven decisions. With its own technology and a robust information base, the startup offers resources that help identify the addressable market, segment leads accurately and structure more efficient actions from the first contact with the customer.

Business decisions based on hard data

According to Patrick of Caesar Francis, CEO of Driva, many companies still waste time and energy trying to generate demand from generic bases and low-skilled contacts.“O that we see today is a change in operational logic. Selling with predictability requires real-time market reading, information crossing and an intelligent approach. The technology comes as support, but the focus is on delivering more assertive data and helping in the routine of the commercial team”, he explains.

To enable this type of operation, the platform allows you to access data on active companies based on custom filters. Information such as segment, location, size, estimated billing and digital presence serve as a basis for creating lists more consistent with the ideal customer profile. Instead of massive shots or generic approaches, the proposal is to give the seller the right inputs so that he contacts who really has conversion potential.

More productivity, less waste

In addition to lead generation, the solution also automates prospecting flows through multiple channels, integrating with tools already used by commercial teams, such as Whatsapp, Linkedin and E-mail. With this, salespeople spend less time on repetitive tasks and more time with what really generates results: selling.

Livia Alves, Chief Revenue Officer of Driva, reinforces that the structuring of the pre-sale is still a bottleneck for many companies. “It is common to see teams losing productivity due to lack of clear criteria in prospecting. When the seller knows exactly who to talk to, and at what time to approach, the conversion rate rises and the sales cycle shortens”, he comments.

With a constantly evolving solution, the company continues to expand its functionalities, investing in AI applied to conversion and expanding its technical and commercial team.The expectation is to end 2025 with twice the current turnover, consolidating itself as the main commercial intelligence platform in the country. The focus remains the same: to make the sales process more strategic, predictable and scalable for B2B companies.