The digital device market is significant in Brazilian territory. According to a survey conducted in 2024 by the Center for Applied Information Technology (FGVcia), Brazil has 480 million digital devices in use, a number that corresponds to 2.2 digital devices per inhabitant. This number includes computers, notebooks, tablets, and smartphones. In this context, the need for high-quality protection increases. Focusing on this niche, Blance, a company specialized in cell phone accessories, announces its strategic expansion through the launch of a premium line of films and accessories for vehicles and digital devices.The expectation is that the expansion will boost the company's revenue to over R$ 3 million this year.
“Buying a computer or a cell phone is not a simple or small investment, and preserving the value invested in these goods is a need that never goes away, it only grows. Therefore, with the new line that is entering our portfolio, we want to cover this need and provide high-quality products to protect not only digital devices, but also vehicles, such as cars and motorcycles”, he states.Felipe Couto, CEO of Blance.
Founded in 2022, the company quickly gained a prominent position in the smartphone accessories market, standing out for its application of innovative strategies and intensive use of artificial intelligence in its operations. According to data from the Artificial Intelligence (AI) Implementation Strategy Report developed by F5 in 2024, 75% of organizations worldwide are incorporating artificial intelligence into their processes. Following the global trend, Blance has demonstrated that it is possible to achieve significant results through the combination of technology and operational efficiency, operating with a lean and highly specialized team.
“The new product line will be developed with the same standards of excellence that have made Blance recognized in the cell phone accessories segment in the past, always focusing on safety, performance and style. We are positioned in a market that is constantly evolving, we are committed to keeping up with the trends and needs of our customers and we will maintain the high level of our products. In 2024, we achieved R$2 million in revenue, and this year, with the expansion of our portfolio, we intend to increase this value by at least 50%”, adds Couto.
