Founded in 2013, Brazil Panels, a market research and marketing companyfull service,It is expected to reach a revenue of R$ 5 million in 2024 with the expansion of its services in the country, a 25% growth compared to the previous year. Today, she owns the largest online panel in Brazil, with 3.5 million registered and active people for survey sampling and over 1,500 new recruits every month.
The company stands out for its consumer-focused approach, using advanced methodologies to conduct qualitative and quantitative research. Among the qualitative methodologies are focus groups, tests, user monitoring, and in-depth interviews, both online and offline. In the quantitative scope, there are opinion polls, market surveys, segmentation studies, and statistical surveys, using broad and representative samples to ensure the accuracy of the collected data.
To reach an even larger number of respondents, different devices are used in a disconnected manner, including tablets, cell phones, and computers, which allows data collection even in more remote locations and where there is no internet signal. Currently, the company has a 74% national market share, with its own team for collection in all major cities.
"We conduct an immersion into our clients' businesses, analyzing the market and competition through various research methods in order to create a strategy that meets their demands. Our main commitment is to transform the data obtained into intelligence and creativity, supporting decision-making with accurate and reliable information. To achieve this, we understand the human side of the consumer in a more connected and interactive world. We utilize all potentialities and solutions to get closer to consumers and understand their desires and needs," explains Claudio Vasques, CEO and founder of Brazil Panels.
With the largest digital panel in Brazil, it provides a comprehensive sampling for qualitative and quantitative research, bringing together people from various regions, classes, ages, and genders, with high engagement through participatory interactions. The new monthly registrations are made entirely organically, allowing for a refresh in the dashboard to produce even better results, and at a low cost.
Among its main clients are Ambev, Arcor, Bradesco, ABMRA, TM20, Bauducco, Danone, Dasa, FSB Comunicação, Locomotiva, Honda, Lubrax, QuintoAndar, Sicoob, Troiano Branding, iFood, CBA+, CG, among others. In addition to market research services, Brazil Panels manages digital marketing for other companies, combining technology, innovation, and data.
