Airfluencers, the company that offers technological solutions for influencer marketing, recorded a 41% growth between 2022 and 2023. Between 2021 and the following year, the increase was 83%. These results reflect the growing expansion of the content creator market, which is expected to generate $470 billion by the end of 2024, according to Goldman Sachs Research.
Founded in 2011, Airfluencers has stood out for its fundamental role in transforming the influencer marketing sector, driving formalization and transparency in relationships between brands and public figures.
The professionalization of content creators is a growing trend in the segment. Meta and IAB Next 2023 data stated that 23.7% of this audience do not own a registered company, and 50.7% still do not issue invoices. This lack of visible knowledge can negatively impact the sustainability of creators' partnerships, as well as hinder the fulfillment of tax and accounting obligations. In this context, tools like Propozall, from the Airfluencers Group, focused on managing proposals and contracts between brands and influencers, can ensure the formalization of hiring processes and reduce risks for both parties.
Still thinking about content creators, the Airsearch platform by Airfluencers allows, through filling out a form, the acquisition of a personalized media kit containing qualitative and quantitative data about the influencer's performance, audience, and engagement. With this information in hand, creators can clearly demonstrate the value of their partnerships and strengthen their image with brands. "Transparency and credibility are fundamental in influencer marketing. With our AirKit, content creators have access to a powerful tool capable of adding value to their work by providing relevant and reliable insights for potential partners," highlightsRodrigo Soriano, CEO of Airfluencers
Furthermore, the Airsearch platform is also transforming the digital marketing market by providing visibility to essential data and metrics of 5 million registered Brazilian influencers. With this information, brands and agencies can make safer choices and create more effective campaigns, optimizing influencer selection and basing their strategies on accurate and relevant data.
The Creator Economy has been experiencing exponential growth in recent years, driven by the rise of social media. According to Goldman Sachs Research, the market moved $250 billion globally in 2023, highlighting the economic potential of this scenario and the importance of content developers as agents of cultural and consumption transformation. However, professionalization and business management remain challenging. Lack of knowledge about accounting, tax, and legal issues, combined with the absence of resources and specialized support, can hinder the development of careers related to the digital market.
In this context, Airfluencers plays a crucial role by providing practical solutions and guidance that contribute to building a more transparent and professional online ecosystem. With the growing adoption of technologies such as artificial intelligence and data analysis, it is expected that creators and brands will be able to optimize their content strategies, further enhancing their impact on the industry and achieving better results.
