Brazil is an increasingly entrepreneurial country. According to the research "Entrepreneurship in Brazil 2023", Global Entrepreneurship Monitor (GEM), the desire to start a business drives about 48 million people in the country, becoming the third largest goal among Brazilian adults, the desire to travel around Brazil and buy a home.
The research highlights that Brazil achieved a potential entrepreneurship rate of 48,7% in 2024, highlighting the strength and importance of the sector in the country. However, success requires strategic planning, efficient financial management and adoption of innovation
Marlon Freitas, co-founder of Agilize Accounting, highlights the fundamental pillars for those who want to start a business from scratch: "Entrepreneurship is building a dream with your feet on the ground". With data, tools and adequate support, it is possible to turn ideas into profitable and lasting businesses.”
The entrepreneur highlights the first steps to entrepreneurship:
Validation of the idea:
Before investing, it is essential to validate a business proposal through a Minimum Viable Product (MVP). Will venture with a product? Test it first with family and friends, listen to their opinion. Will offer a service? Start serving on weekends at a lower price. It is a way to also get feedback on the service and its support. "This allows testing the market at low cost", minimizing risks and maximizing initial learning, explain Freitas
Financial planning:One of the biggest challenges faced by new entrepreneurs is financial management. Without control of cash flow, it is impossible to make strategic decisions, how to invest in innovation or expand. Financial planning is essential to keep the business healthy, adds
Formalization of the business:
Formalization is a necessary step for any business seeking stability and growth. In addition to ensuring compliance with tax obligations, it allows access to benefits such as lines of credit, incentive programs and strategic partnerships. Freitas emphasizes: "Formalized companies increase their competitiveness and the risks associated with informality, such fines and legal impediments. Choosing the right tax regime and fulfilling tax obligations can save thousands of reais a year and avoid legal issues, and having specialized accounting from the beginning makes all the difference.”
Adoption of innovation:Innovating is a requirement to survive in the current market. Everything changes all the time, so those who venture need to always keep an eye on the news in their sector to offer new things to customers, of products or services. Whether in the adoption of new technologies or in the optimization of processes. "Innovation is adapting and anticipating market changes", says Freitas
For Marlon Freitas, the biggest mistake of those who are starting is not having a plan. "Entrepreneurship requires preparation", it is also a process of self-knowledge. Planning is essential from the beginning of the business because it is what will help define the strategies to face the day-to-day problems.
The entrepreneurial spirit of Brazilians is a reflection of their creativity and resilience, characteristics that emerge especially in adverse scenarios. Even when entrepreneurship arises out of necessity, it transforms into a platform for innovation and development. From small local businesses to tech startups, Brazilians demonstrate a unique ability to create solutions that meet market demands and are significant for building a more dynamic and inclusive future
