Sustainable alternatives are increasingly present in the pet market, with eco-friendly packaging gaining ground among brands concerned with reducing environmental impact. Made from biodegradable, recyclable, or renewable materials, these packages meet a growing demand for products that respect the environment and promote a more sustainable cycle.
Research on the packaging market shows that demand for eco-friendly alternatives in the pet sector has been increasing. In the United States, for example, more than 20% of consumers have preferred sustainable packages in products for their pets, according to data from Euromonitor and PetfoodIndustry. This growth is driven by a change in buyer behavior, especially among millennials, who are increasingly aware of the environmental impact of the products they purchase.
A Forest Pet, initially created in the United States in 2022 and operating in Brazil since 2023, is one of those brands that adopted the sustainability concept in their operations. "Our goal is to provide dogs or cats with a healthier and longer life, where they and their owners can share more quality time together. We wanted packaging that reflects our respect for nature, especially the Amazon Rainforest, which inspires our product line," explainsGilberto Novaes, founder and CEO of Furest Pet.
Innovation even in packaging
The production of sustainable packaging has become increasingly diverse and innovative, aiming to minimize environmental impact as much as possible. Biodegradable materials, made from natural compounds that decompose quickly in the environment, and compostable packaging, which can be turned into fertilizer after use, are among some of the most sought-after options. Another alternative is the use of recycled plastics, which prevent waste disposal and minimize the need for extracting new resources.
An example of innovation in this sector is the stand-up pouch made with sugarcane resin, a material that replaces conventional plastic and reduces carbon emissions in the production process. This packaging, in addition to being renewable, bears the I'm Green seal, which guarantees the sustainable origin of the material and encourages the use of renewable sources. A Furest Pet adopted this modelfor your line of natural products, offering consumers packaging that preserves the quality of the items while respecting the environment.
For Gilberto Novaes, caring for the environmental impact of packaging is not a choice, but a responsibility of all companies that use natural resources in their productions. "Choosing sustainable packaging goes beyond a market issue; it is a commitment to environmental responsibility. Those who use natural resources to produce need to give back something positive to the planet, and we want our products to reflect this attitude of respect and care for the environment," summarizes the CEO.
The impact of environmentally friendly packaging on the pet sector
This eco-friendly approach is creating new opportunities in the sector, both for the domestic market and for export, where the demands for sustainable products are even more stringent. Furest Pet's packaging, for example, is also certified with the Eu Reciclo seal, ensuring that the products sold in Brazil contribute to an effective and responsible recycling system.
Innovation in packaging design and materials benefits not only the end consumer but also the environment by reducing the disposal of harmful materials and supporting reverse logistics practices. In Brazil, where environmental awareness is advancing rapidly, this transformation in the pet sector is another reflection of the new consumer profile.
Gilberto Novaes points out that this is an irreversible path. "The pressure for sustainable solutions does not come only from regulations. This responsibility goes beyond the final product; it encompasses the entire production chain, from the origin of materials to disposal. In a market that demands transparency and environmental commitment, sustainable packaging is a necessary advancement, reflecting choices that contribute to a more balanced and less harmful cycle to the environment," he concludes.
