In a move that decrees the end of traditional e-commerce, Loja Integrada launches the first co-pilot of digital commerce in Brazil

In a move that declares the end of traditional e-commerce and a new way to sell online, a Integrated Store announced today, during the event “Na Komea 2026”, the official launch of Komea, first Brazilian e-commerce co-pilot and a new category of guided e-commerce, which, tested by more than 180 customers since June 2025, Komea acts as a new layer on the company platform, using data and AI Agents to identify opportunities and perform tasks autonomously.

The launch makes it clear to the market: anyone can be able to make money selling online and consolidates the Integrated Store as one of the leaders in AI use in e-commerce. “It is not just a new product, but a new logic of online sales. The technology ceases to be passive and starts to act as a smart guide, which identifies opportunities, suggests paths and performs actions. It is the end of traditional e-commerce and the birth of Guided E-commerce. With Komea, e-commerce ceases to be a showcase and becomes a decision experience”, says Lucas Bacic, CEO of Loja Integrada.

With the potential to serve 100% of the active customer base of the platform, which already has 35 thousand stores between current and new, Komea is a technology designed to operate at scale, considering that about 20% of new users must test or use the tool. Strategic priority and as a competitive differential, the Integrated Store has always invested in innovation and 40% of all investment in New Projects and features of the Integrated Store Platform is dedicated to Komea.

The Integrated Store concentrates, in a single environment, all the essential tools to sell online 0 store creation, sales in marketplaces, payments, logistics, NF issuance and marketing automations. Komea acts as a layer of intelligence on this infrastructure. The technology adds a layer of intelligence capable of evaluating the quality of the business, analyzing customer engagement, profitability of products and efficiency of sales channels, then suggest actions and execute them in an automated way, through a simple acceptance of the shopkeeper.

Guided e-commerce starts from the idea that the platform is no longer just a tool and starts to act as a shopkeeper's “pilot: it analyzes business data, identifies opportunities, recommends next steps and automates actions & always with the entrepreneur's acceptance, as a partner of the day to day business. In this context, Komea uses AI agents to reduce complexity and enable anyone to sell online, regardless of their digital maturity. Agents learn, suggest and evolve along with the entrepreneur's business proactively bringing daily activities to reach and retain customers, suggesting or recovering cart, as well as assisting in the management of the day-day, sharing, different moments of the business. 

Technology also allows to scale, with consistency, an advisory experience that previously depended on human service: thousands of retailers can be oriented simultaneously, with customization and quality standard.In addition, the recommendations are no longer generic 'ODS system crosses signs of behavior, store performance and business moment to indicate actions that make sense and can be performed in practice, strengthening results and the relationship of trust between shopkeeper and consumer.

A practical example: the co-pilot identifies a group of repeat customers who have stopped buying, suggests creating a unique coupon, and automatically triggers the campaign for that specific audience.

A new generation of Brazilian entrepreneurs

In just six months of operation , Komea already presents concrete results. Jessica , founder of Creative Precious , stationery of personalized products and customer of the Integrated Store for three years, reports the change in routine:

“Before I stopped campaigning because I did not have time to create them. Now, with Komea, in addition to creating campaigns, they are more strategic, because I can better understand the opportunities of my business. I even gained more time to think about new ideas and stay with my daughters.”

The impacts also appear in numbers. A Fruits, for example, it used Komea to anticipate its Black Friday by creating highly targeted campaigns based on behavioral data.

“A Komea helped us understand the needs of different customer groups. With specific campaigns for each, we were able to increase our average ticket by 27% states Andre Ara , founder of Frutifica.

The end of traditional e-commerce

Founded there 13 Years, the Integrated Store was born with the mission of allowing anyone to start selling online for free. Since then, the market has evolved 'BUT also fragmented. Today, to keep an e-commerce running, it is common for the merchant to need to integrate a number of solutions: e-commerce platform, ERP, CRM, marketplace integrators, payment methods, freight systems, among others.

The impact of this fragmentation is direct in the entrepreneur's routine. According to data from the Integrated Store itself, the, 55% of digital retailer time is spent on manual operations, while 63% do not even know if their paid media strategies are bringing real return. among entrepreneurs trying to sell online, 37% claim they failed because they did not know how to advertise their products, 35% can't identify the best sales channel, whether own store or marketplace, and 32% run out of financial resources after the first three months, due to costs with tools, courses and service providers. Not by chance, there are times that about 90% of e-commerces fail within 120 days.

It was from the exploration of technologies such as LLMs (Large Language Models) and Artificial Intelligence Agents that the Integrated Store identified a simpler and more efficient alternative to sell online: a system capable of analyzing data, identifying opportunities and acting proactively.

“Despite the technological advances of recent years, selling online has become more complex than ever. What was once an accessible game for any microentrepreneur today requires operating several tools, consuming a multitude of content and performing everything manually, every day. Faced with these challenges, The question that guided us was simple: what if every entrepreneur could start his business alongside a specialist who guides him to success?”, explains Lucas Bacic.

The feeling of overload is common among those who undertake digital. Edilaine, accessories saleswoman by Instagram, sums up the feeling: “The worst day for me is when I look at the clock, I see that it is 14h and I realize that I did not advance in anything I needed. I only extinguished fires.”

Attention to movement

Available for free, Komea reinforces the Integrated Store's vision that anyone should be able to make money selling online. More than launching a new technology, the company is betting on a market transformation movement.

“More than technology, we are creating a movement. A movement where technology is no longer just a tool and becomes a guide ”TO transform Brazilian talent into sales“, says Lucas Bacic. ”A new generation of entrepreneurs is emerging, with artificial intelligence operating at their side. Today is the zero day of this TRANSFORMATION”, he says.

With the initiative, Loja Integrada consolidates itself as one of the leaders in the use of artificial intelligence in Brazilian e-commerce and challenges the traditional model, proposing a simpler, integrated and guided experience of selling online.

Check out the video at the link https://drive.google.com/file/d/1cpoAwozko1iRpXiZxhaQR-JZFQbZT9Gz/view?t=4