In the midst of the routine, when should entrepreneurs and major retail leaders review their strategic planning with a focus on 2025? Is there still time?
“The partners, executives and controllers of retail companies, especially large ones, are currently experiencing a complex and paradoxical scenario, as they need to ensure the survival of a business that is being impacted by practically every variable that can be mapped, from macroeconomics to salesperson service at the point of sale, without losing sight of long-term sustainability. Without resorting to any acronyms or fads, the context involves facing the challenge of combining customer experience with digital convenience, high operating costs with the need for a physical and not just virtual presence, personalization with data privacy, results with operational efficiency, price competition with value aggregation, digital transformation with organizational culture, and competition for attention with the saturation of communication and relationship channels,” he states.Max Bavaresco, founder and CEO of Sonne.
Given this analysis and the changes in online and physical sales behavior, how about we focus on an agenda about when retailers, whether small, medium or large, should prepare to review their strategic planning and develop a new outlook for the coming year?
