In the midst of routine, at what point should entrepreneurs and major retail leaders review their strategic planning with a focus on 2025? Is there still time?
The partners, executives and controllers of retail companies, especially the big ones, currently experience a complex and paradoxical scenario, because they need to ensure the survival of a business that is being impacted by practically all the variables that can be mapped, from macroeconomic factors to the service provided by a salesperson at the point of sale, without losing sight of sustainability in the long term. Without resorting to any acronyms and jargon, the context involves facing the challenge of bringing together customer experience with digital convenience, the high operational costs with the need for physical presence and not just virtual, personalization with data privacy, results with operational efficiency, price competition with value addition, digital transformation with organizational culture, and the competition for attention with the saturation of communication and relationship channels, affirmsMax Bavaresco, founder and CEO of Sonne.
In light of this analysis and the changes in online and physical sales behavior, how about we bet on a topic about the retailer's moment, be it small, medium or large companies should prepare to review the strategic planning and develop a new perspective for the next year
