Rocket Lab, the multinational App Growth Hub recognized for driving exponential app growth, celebrates a year in 2024 marked by business expansion. From the beginning of the year until October, the company increased its client portfolio by 50% and saw its clients' investments in Brazil grow by 34%, consolidating its position as a industry leader.
The jump in local numbers is largely due to the adoption of new solutions – First-impact Ads (OEM), Apple Search Ads (ASA), and Programmatic Ads, which were recently launched officially and complemented the brand's portfolio, which already included the Reach Beyond solution, from direct traffic sources. In total, 66% of active clients are already using the newly launched tools in their campaigns, demonstrating that the solutions have added value to Brazilian apps.
According to Daniel Simões, Rocket's Country Manager, the company's expectation is that the new solutions will account for 35% of total revenue in the fourth quarter of 2024, as companies have been achieving robust results with their investments. One of our clients, a health services app,increased investment eightfoldwith Rocket Lab, which generated an increase26% in app installsfrom March to October Purchases through the app, in turn,increased 13 timesin the same period. These numbers, and other indicators, lead us to project that the new platforms will represent around 50% of our business in Brazil by the end of 2025," he concludes.
Rocket started with a user acquisition campaign, and today this healthcare client already uses a total of 3 Hub solutions, including Apple Search Ads (ASA). Previously, they had only chosen the Android operating system coverage, and now, with presence on iOS, their results have been significantly boosted, with this platform accounting for 44% of purchases.
For Simões, the performance reaffirms the company's commitment to delivering value and growth to clients, while expanding strategies and technologies to stay ahead in the market. "We are fulfilling our mission and delivering important results for our clients, as we grow together with them," he/she/they adds.
