A Rocket Lab, App Growth Hub is a multinational recognized for driving the exponential growth of applications, celebrates a year of 2024 marked by business expansion. From the beginning of the year until October, the company increased its client portfolio by 50% and saw its clients' investments in Brazil grow by 34%, consolidating its benchmark position in the sector.
The jump in local numbers is due to, largely, to the adoption of new solutions – First-impact Ads (OEM), Apple Search Ads (ASA) and Programmatic Ads, that were recently officially launched and complemented the brand's portfolio, that already had the Reach Beyond solution, from direct traffic sources. In total, 66% of active customers are already using the newly launched tools in their campaigns, what demonstrates that the solutions have added value to Brazilian apps.
According to Daniel Simões, Country Manager of Rocket, the company's expectation is that the new solutions will represent 35% of total revenue in the fourth quarter of 2024, once companies have achieved robust results with investments. "One of our clients, of a health services application, increased investment eightfoldwith Rocket Lab, what caused an increase26% in app installsfrom March to October. Purchases through the app, in turn, increased 13 timesin the same period. These numbers, and other indicators, they lead us to project that the new platforms will represent something like 50% of our business by the end of 2025 in Brazil, complete
A Rocket started a user acquisition campaign, and today this health client already uses 3 solutions from the Hub in total, including Apple Search Ads (ASA). Before, they had only opted for the coverage of the Android operating system and, now, with the presence on iOS, your results have been significantly boosted, with this platform representing 44% of purchases
For Simões, the performance reaffirms the company's commitment to delivering value and growth to clients, while expanding strategies and technologies to stay ahead in the market. "We are fulfilling our mission and bringing important results for the clients", as we grow alongside them, complete
