iFood, the Brazilian technology company specializing in delivery, and Decolar, the leading travel technology company in Latin America, are starting a joint effort to bring even more benefits to consumers and provide a new level of convenience and practicality for Brazilians. The first initiative is offering up to 25% discount on accommodation for members of iFood's loyalty program, 'Clube iFood'. The two companies are exploring other ways to simplify and improve the user experience.
"We are very excited about the new opportunities that the connection with Decolar will bring to consumers," says Henrique Iwamoto, Chief Investment and Partnership Officer of iFood. "We have already transformed the way people order food; now we will change the logic of offering convenience and services in general. And this means more users satisfied with a connected and practical experience, which consequently results in more orders for partners and greater income generation for delivery people. All of this driven by the strength of our solutions network, fueled by intense consumer traffic," he explains.
"This partnership with iFood is another step in our mission to revolutionize the way we travel, combining technology and benefits to create an experience even more connected to people's routines," he says.Max Gonzalez Costa, Executive Director of the B2C Business Division in Brazil ofDecolar"We want to make travel more accessible, intelligent, and integrated into everyday life, enriching our customers' lives with simple solutions and memorable experiences."
Last week, Decolar became part of the Prosus group, a global technology company, with the completion of the acquisition process. iFood is also part of the group.
iFood Club
Currently, the Club, with 13 million subscribers, is responsible for 40% of the orders placed on the platform – a key lever for increased consumption.
"We have been working to establish the Club as the most robust loyalty program in the country. iFood offers subscribers an increasingly comprehensive experience, with benefits both inside and outside the app. The partnership with Decolar expands this value proposition and reinforces iFood's role as a hub of practical and advantageous solutions for consumers," says Bruno Henriques, COO (Chief Operating Officer) of iFood Marketplace.
The program, which initially aimed to increase orders in restaurants, has been operating for six months for the Grocery and Pharmacy categories. In the case of Pharmacy, for example, sales increased by more than 40% with the introduction of the Club.
How does the iFood Club work
With a monthly plan of only R$12.90, the Club offers various advantages such as 5 coupons of up to R$10, valid at all restaurants, discounts of up to 50% off, and other exclusive coupons every day. Additionally, it offers free delivery in pharmacies and markets, expanding the possibilities for daily savings. The program also offers experiences beyond the app, such as the new discounts with Decolar. New users can try the Club for free during the first 30 days.
About iFood
iFood is a Brazilian technology company specializing in online delivery in Latin America, connecting customers, restaurants, supermarkets, and delivery drivers in a simple and convenient way. iFood's purpose is to feed the future of Brazil and the world, transforming society through education and technology, with a positive socio-environmental impact.
Through technology and artificial intelligence with a global standard, iFood moves120 million orders per month, through an ecosystem formed by360,000 delivery people connected, 400 thousand partner establishments, among restaurants, markets, and pharmacies, and present in about1,500 Brazilian citiesiFood goes beyond food delivery and also expands into businesses such as supermarkets, pharmacies, pet stores, fintech, and benefits, combining technology and convenience in delivering solutions to partners.
To learn more about iFood, visitour website
