Eitri, a SaaS (Software as a Service) company founded in 2024, aims to simplify app creation. Focusing on economy and quality, the company is transforming digital commerce by enabling Brazilian e-commerce businesses to develop mobile solutions with three times more productivity and one-third of the cost. Among its clients are prominent retailers such as C&A and Toymania. The company has already reached over R$ 90 million in Gross Merchandise Value (GMV).
The growing interest in mobile e-commerce solutions and the need for accelerated digitalization during and after the pandemic created many opportunities. The expectation is that the revenue in 2025 will be R$ 4 million.
Their co-founders, Guilherme Martins, Daniel Zupo, and João Machado, have extensive experience in the technology universe for digital commerce. The professionals worked for years in e-commerce companies such as Americanas, Submarino, and Shoptime. Together, they thought of an innovative alternative that differentiates itself from its competitors by allowing the app development to be done in a simpler, scalable, flexible, agile, secure, modular, and customized way.
How is the work developed?
The company transforms the development of e-commerce applications into a more agile, efficient, and accessible process. Using languages like Javascript and Typescript, the solution allows a single codebase to be used for iOS and Android platforms, eliminating the need for parallel projects. With the help of a proprietary design system, interfaces are created quickly, and the compilation occurs in the cloud, ensuring frictionless and accessible development from any device. For those in need of integrationbackend the structureserverlessIt's a practical option. Furthermore, thedeployIt is immediate, without going through the traditional app store approval process, offering teams autonomy to manage the entire app lifecycle with independence and agility. In practical terms, Eitri provides the platform, while the client implements and customizes the application based on predefined verticals or starting from scratch.
The autonomy ofsquadsIt is a central point. Each team works on its ownworkspace, with isolated codes, ensuring that potential errors from one team do not affect the others. This approach allowsdeploysfrequent and independent, eliminating the “release train"traditional and aligning with the fast pace of business demands." The Eitri Manager also reduces barriers for business and quality areas, offering features such as tests via QR Code and full control of users and permissions. With just one click, it is possible to performdeploysorrollbacks, ensuring greater control and flexibility to deliver fast, high-quality results.
“We came to the market with the purpose of simplifying the lives of brands that need a quality mobile digital presence, especially e-commerce. Our mission is to help companies, in partnership with their agencies and suppliers, to develop native applications in a more accessible and efficient way. With our own technology, we accelerate the creation process, making it simple, agile, modern and fully customizable. We want to transform this process into a practical and uncomplicated experience, allowing everything to be done quickly and efficiently, resulting in applications that engage users and are differentiated for brands”, says Guilherme Martins, co-founder of Eitri.
Symbolism of the name
The company's name is the same as that of the dwarf from Norse mythology who forgedMjolnirand other magical artifacts for the gods, demonstrating exceptional skills as a blacksmith and builder. This archetypal connection with the reference of Norse mythology establishes an analogy with the fact that building apps through Eitri is so fast and practical that it almost seems magical.
