Edan Tech, the technological arm of Edan Financial Group, announced the acquisition of a stake in the fintech Grab&Go Payment Solutions. This strategic move aims to boost growth and the offering of innovative financial products and services, focusing on the concept of Embedded Finance, by leveraging the synergy and complementarity of the two organizations' portfolios.
Based in Campinas (SP), Grab&Go was founded in 2020 and currently has a market valuation of R$ 10 million. The fintech offers a complete White Label platform, allowing organizations from various sectors to implement their own banking operations. Specialized in innovative payment solutions such as Pix with Change, BolePix, and ATM Pix Withdrawal, Grab&Go generates over one million invoices per year and processes R$ 12 million monthly, serving some of the country's leading banks and fintechs.
Eduardo Silva, Co-Founder & CEO of Edan Financial Group, highlighted the innovative feature of Grab&Go as a crucial factor in the negotiation. "Grab&Go has several solutions that can be applied on a large scale, something the market has not yet been able to develop as quickly. Our idea is to integrate these tools with Edan's solutions, leveraging the growth of both institutions," explained Silva.
Companies will continue to operate autonomously but may combine their best practices and solutions. "The management of Grab&Go will remain with its founders, while Edan executives will serve on strategic committees, focusing on market conquest," Silva stated. The business model provides that demands met by one company are directed to the other when there is solution complementarity, respecting the autonomy of each corporation.
Rafael Almeida, co-founder of Grab&Go, sees the partnership as an opportunity to accelerate the company's growth. "With Edan Tech's support, we will have access to a broader portfolio of solutions, as well as know-how and credibility in the financial market, which will allow us to expand our operations quickly and efficiently," said Almeida.
In addition to Edan Tech, Edan Financial Group has other divisions such as Edan Finance, specialized in financial solutions, and Edan Pay, which offers POS (payment machines) with innovative solutions. Edan Pay is the result of the acquisition of the sub-acquirer Cobratudo, which took place in September 2022. The group also offers credit to corporate clients through FIDCs, international remittances, boletos, and online sales processing.
Eduardo Silva emphasized that the acquisition of Grab&Go is just the beginning. "Our goal is to achieve rapid growth, both organic and inorganic. In the next two years, we will continue evaluating new fintechs for potential acquisitions. This behavior is part of our company's DNA and is already on our roadmap," concluded Silva.
With this acquisition, Edan Financial Group reinforces its commitment to innovation and expansion in the financial market, offering integrated and robust solutions to its clients.
