Since the post-pandemic economic recovery in 2021, Brazilian retail has shown signs of slow growth and also faces the concerning scenario of restructuring major chains, such as Marisa and Americanas. "This is a phenomenon that reflects the need for companies to adapt in a rapidly changing business environment," says Júlio Takano, CEO of KT Business Architecture.www.kt.com.br).
Economic challenges, rising costs, and financial difficulties have led many retail companies to reevaluate their strategies to improve management with efficiency and cost reduction, as Takano recalls. The growing adoption of e-commerce and the shift in consumer preferences are also pushing companies to adapt their operations to advance further in digital channels and improve the customer experience, the focal point of current retail.
Business Ecosystem to Save Retailers –A reference in the discussion of the concept in the country, Takano says that building a business ecosystem to save struggling retailers requires a collaborative approach, which must combine technological innovation, strategic partnerships, and a constant focus on the customer experience. Among the companies that succeeded with the model are Magazine Luiza and Casas Bahia, which have physical and online stores, and Mercado Livre, with a marketplace platform.
In physical units, Magalu and Casas Bahia have adopted the modelstore in storeto offer products from different categories, such as electronics and cosmetics. "This movement indicates that the sector is adjusting to the new economic and market realities. No one advances in the market acting alone, that's a fact," says Takano. Some shopping centers in Brazil have been using the concept to create a more complete and diverse shopping experience, with specialized stores offering complementary products and services.
As retail continues to evolve, the business ecosystem will continue to expand and adapt to meet the new demands and opportunities of the market. With brand integration and adaptation to consumption trends, the store in storehas proven to be an effective strategy for boosting sales, improving the shopping experience and creating synergies between different players”, explains the CEO of KT Arquitetura de Negócios.
