With established partnerships and being approached by funds and solid companies in the sector, Söderhem is born from a dream and a vision: "we want a world where aging is synonymous with quality and coexistence, and we know there is a gap in this universe here in Brazil. It is precisely this space, between quality housing and the possibility of building communities, that we aim to fill," emphasizes Daline Hällbom.
Daline, 17 years of experience in the global real estate market, and partner Beatriz Pons, an architect based in Sweden for 13 years, are shaping a new way of living for those 60+, combining Nordic architecture and construction quality with the warmth that only Brazilians know how to provide. "The idea is to target an A+ audience, who can afford to live well, consume good services, and still want to have experiences, not be considered old and, in doing so, lose the spark for life," explains Beatriz.
Therefore, the projects she signs have, in addition to larger units adapted to meet the basic needs of seniors, green and outdoor areas that enable chatting, games, outdoor activities, and meeting new people of the same age group and with similar interests. "It's almost a fraternity for those who already know what they want and expect more from life even having lived a lot," recalls Daline.
The combo will offer, in addition to quality construction and first-class services, the possibility of partnerships with brands and companies that can promote outings, physical activities, and intellectual pursuits. "Population aging is the greatest demographic change of the century. Those who do not adapt will fall behind," emphasizes Hällbom.
Both are in a good phase and in a market that is in full expansion: according to Data8, the silver economy in Brazil is expected to double in twenty years. We are talking about an annual consumption of around R$ 1.6 trillion in 2024, which could reach R$ 3.8 trillion in 2044.
The first project is scheduled to be launched in 2026 and already has a well-established developer, but it needs the selection of the investment fund and an injection of around R$16 million for the land purchase, "which is a find," confirms Daline. "The estimate is that we will have the first delivery in about 4 years, but we can enable more than one project at the same time, since we also have studies outside Florianópolis," concludes Beatriz.
