The applicationYsos, specialized in connecting single people or those in non-conventional relationships interested in fulfilling fantasies, closed 2024 with significant growth. The number of registrations increased by 10.5%, while revenue jumped an impressive 43%. Furthermore, the company consolidated its international presence, with a focus on the North American market, where it completed its first year of operations.
According to Gustavo Ferreira, head of marketing at Ysos, “the growth reflects a younger audience that is open to exploring new forms of interaction, challenging stigmas about sexuality and relationships.”
Ysos's annual report revealed significant changes in the profile of its users. In terms of gender, the highlight is the growth of women on the platform, which increased from 14.19% in 2023 to 18.01% in 2024. The "he/she" couples still make up the majority, with 49%, remaining virtually unchanged compared to the previous year.
In the age group distribution, there was a noticeable rejuvenation in the audience. Users aged 18 to 24 increased from 10.6% to 13.78%, and those between 25 and 34 also grew from 20.50% to 21.84%. Despite a decline in the 35 to 44-year-old group, which still remains the majority (42.90% compared to 48.51% in 2023), age groups above 45 years also experienced moderate growth.
For Gustavo Ferreira, the age distribution of APP users is one of the most notable points of 2024. "A certain rejuvenation is noticeable in the audience who, regardless of sexual practice (since research has shown that younger people have less interest in sex than the previous generation), are more open to non-conventional interactions and relationships in a more fluid manner," he analyzed.
Regional Growth
Brazil remains the main market for Ysos, with a focus on regions that showed accelerated growth. Below are the main details by region and state:
- North: Highlight for Acre (117.08%) and Pará (23.09%).
- North East: Bahia (12.04%) and Maranhão (18.36%) led.
- Midwest: Goiás presented 14.21% growth.
- Southeast: São Paulo remains at the top, with 18.16%, followed by Rio de Janeiro (16.15%).
- On the: Santa Catarina surprised, with 27.01%, followed by Rio Grande do Sul (18.17%).
The data shows that the app has consolidated its presence in practically all Brazilian states, even in smaller markets.
International Expansion and Technology Update
Gustavo also highlighted the importance of the app redesign, which brought significant improvements. With refact, our users now have a more effective technology tailored to the needs of each operating system, continuing to provide a reliable experience that is now even smoother for everyone.
The year 2024 also marked the global expansion of Ysos, with the United States market showing strong adoption of the platform. Although still a developing territory, the company already perceives trends similar to those seen in Brazil, with a diverse audience and growing interest in unconventional relationships.
For Gustavo, consistent growth, the consolidation of new markets, and an innovative approach allow Ysos to position itself as one of the most influential platforms in the non-conventional relationship segment. Our expectation for 2025 is to maintain the pace and further expand its global presence. We are working on the next release for new countries, he concludes.
