In a clear demonstration of the advance of foreign platforms in Brazilian digital retail, five of the ten largest e-commerce sites accessed by consumers in the country are of Asian origin. Shopee, Temu, Samsung, Shein and AliExpress have consolidated their positions among the leaders of national e-commerce, accumulating an impressive 639 million accesses just in January 2025
The imported goods sector recorded significant growth of 68% compared to January 2024, jumping from 197 million to 331 million monthly accesses, confirming the growing trend of dominance of Asian platforms in the Brazilian market
Among the eastern giants, the Chinese Temu stands out as the great growth phenomenon. Only in January, the platform showed an increase of 38,5% of your traffic, registering 39,7 million more visits compared to the previous month. In the annual comparison, the numbers are even more impressive: a stratospheric growth of 11.000%, leaving from just 1,1 million accesses for 142,9 million in January 2025
The impact of Temu was so significant that the company was responsible for 92% of the growth in the imported goods sector last month, driving the entire category
Taking advantage of the return to school activities, the Education sector, Books and Stationery led the monthly growth among all categories, with an increase of 30,3% in January. Gran Cursos Online took the first position in the sector ranking, being the main responsible for the positive performance of the category
Other sectors that recorded exceptional performance were Gifts & Flowers and Pet, achieving your best results in the last 13 months. Gocase stood out particularly in the gift segment, crescendo 49% compared to December, with 1,9 million additional accesses
The consolidation of Asian platforms in the Brazilian market represents a growing challenge for national retailers, that need to develop competitive strategies to face these global giants that combine a wide variety of products with attractive prices for Brazilian consumers
