The tourism e-commerce in Brazil ended 2024 with impressive figures, according to data released by Conversion, a company specialized in e-commerce data analysis. In December, the sector recorded a total of 239 million unique visitors, representing a 4.8% increase compared to the same month of the previous year.
The survey, which considers the main players in the market such as Decolar, Booking.com, CVC, Submarino Viagens, and Hurb, highlights the consistent recovery of tourism after the impacts of the Covid-19 pandemic. The number of unique visitors in December 2024 exceeded that of the same period in 2022 by 12.3%, a year when the sector still faced challenges related to health restrictions.
Among the companies analyzed, Decolar maintained its leadership in the ranking, with 49.2 million unique visitors in December, a 6.1% increase compared to the previous year. Next, Booking.com (45.7 million), CVC (38.4 million), Submarino Viagens (35.2 million), and Hurb (29.8 million) appear.
The study also revealed changes in consumer behavior, with an increase in the search for domestic destinations and short-distance trips. The categories with the highest growth were accommodation and car rental, with increases of 8.3% and 7.1%, respectively, compared to December 2023.
For Mariana Souza, a Conversion analyst, the numbers reflect the sector's adaptation to the new demands of travelers. "The companies have been investing in technology and personalization, offering increasingly complete and convenient experiences for users. Additionally, the appreciation of domestic tourism and local trips has driven the growth of e-commerce in the sector," he states.
The expectation is that e-commerce in tourism will maintain its growth trend throughout 2025, driven by the recovery of consumer confidence and the consolidation of new consumption habits. According to Conversion's projections, the sector is expected to generate around R$62 billion this year, a 15% increase compared to 2024.
The strengthening of e-commerce in tourism has also attracted new investors and fostered strategic partnerships among companies in the sector. Recently, CVC announced the acquisition of the travel startup Guiando, with the goal of expanding its presence in the personalized travel and local experiences market.
In this positive scenario, companies in the sector continue to invest in innovation and improving the user experience to stand out in an increasingly competitive market. The trend is that e-commerce will become increasingly relevant for Brazilian tourism, driving the sector's recovery and growth in the coming years.
Source: www.panrotas.com.br
