Speedo Multisport announced an impressive 44% growth in its online revenue in 2024, compared to the same period in 2023, surpassing the performance of its main physical store located in Shopping Morumbi. According to Roberto Jalonetsky, CEO of Speedo Multisport, E-commerce has provided the brand with a decentralization of sales in certain categories, increasing the brand's contact with the consumer more and more.”
The e-commerce of Speedo, que opera tanto no site oficial www.speedo.com.br quanto em plataformas de marketplace como Mercado Livre, Centaur and Netshoes, has shown robust performance. "Our average ticket grew by 14% and the PA (pieces per service) increased by 21%". This is due to the diversity and speed with which we can implement strategies aimed at the end consumer, always aiming for the experience and a better consumer journey,"explains Jalonetsky. The company has been investing in innovative technologies, like virtual fitting rooms, artificial intelligence and explanatory videos, in addition to improvements in logistics processes and customer service
In 2023, the revenue of Speedo Multisport grew by 24 and, this year, the goal is to reach 30%. E-commerce plays a fundamental role in this growth. "Our biggest margin is in online", because, to avoid creating unfair competition with our more than 3,000 resellers, we always place the products with what we call 'full price', that is, the maximum price that can be charged for a Speedo product,"details Jalonetsky". He adds that this strategy, although it creates an additional difficulty for online sales, increases the average ticket, the revenue is, consequently, the profit margin
Speedo is also innovating in sustainable practices. The brand launched a line of clothing made from recycled PET bottles and eliminated plastic bags from its stores, replacing them with recyclable non-woven fabric ecobags, what represents a reduction of 100 thousand plastic bags annually. These changes are part of our strategy to meet the growing consumer demand for sustainable products and to demonstrate our commitment to environmental responsibility,"highlights Jalonetsky"
Entering one of the most profitable sectors of clothing, Speedo launched a line of footwear, including sneakers and flip-flops. "With Brazil being the 5th largest shoe producer in the world", the company starts its operation in the segment with a line that includes sneakers and flip-flops. Speedo has already sold more than 15 thousand pairs in just over a month, highlighting the strength of your brand,"points Jalonetsky. The new footwear collection from Speedo includes 45 SKUs for sneakers and 35 SKUs for flip-flops, all designed for comfort and performance
The company is also focused on innovation with launches such as the Repellent line, a t-shirt that offers protection against mosquitoes and is biodegradable, developed to tackle the dengue outbreak in Brazil. "The new line is sold exclusively through Speedo's e-commerce and incorporates advanced technology that repels insects and is protected against UV rays","frisa Jalonetsky"
With remarkable growth in e-commerce, sustainable initiatives and expansion into new segments, Speedo Multisport is well positioned to continue its success and surpass physical store sales by 2025
