E-commerce in Brazil has proven to be resilient and optimistic, despite the challenges faced in recent years. According to a recent survey, 77% of Brazilian e-commerce retailers are confident in significant growth in the sector by the end of 2025
The study, carried out by the e-commerce platform Nuvemshop in partnership with the consulting firm Mandaê, heard from more than 500 retailers from different segments and sizes. The results indicate a positive outlook for the future of e-commerce in the country, driven by changes in consumption habits and the accelerated adoption of digital technologies
Among the factors that support this optimism, the expansion of internet access stands out, the increase in consumer confidence in online shopping and the diversification of payment options. Furthermore, retailers have been investing in improvements to the user experience, with more intuitive sites, detailed product pages and efficient customer support
The research also revealed that, to take advantage of all the growth potential, retailers are attentive to market trends. About 60% of respondents intend to expand their product catalog and invest in digital marketing strategies to attract and retain customers. Already 45% plan to invest in logistics and delivery solutions to ensure consumer satisfaction
Another point highlighted by the study is the importance of presence in marketplaces. More than half of retailers (53%) already sell their products on platforms like Mercado Livre, Amazon and Magalu, and this number is expected to grow in the coming years. Marketplaces provide an additional showcase for products, in addition to logistical and payment facilities
Despite the optimism, retailers also recognize the challenges to be faced. The fierce competition, the need for investments in technology and the adaptation to changes in consumer behavior are among the main concerns. However, most believe that, with proper planning and strategies, it is possible to overcome these obstacles and achieve the desired growth
The optimism of Brazilian e-commerce retailers reflects confidence in the sector's potential and the ability to adapt to market demands. With the acceleration of digital transformation and the change in consumption habits, e-commerce tends to consolidate as a fundamental channel for retail in the country
To take advantage of growth opportunities, it is essential that retailers invest in innovation, enhance the customer experience and stay attuned to market trends. Thus, will be able to stand out in an increasingly competitive environment and meet the expectations of Brazilian consumers, increasingly demanding and connected
With information from E-Commerce Brasil
