E-commerce is an increasingly competitive market, where price, speed, and accuracy in deliveries are decisive factors in consumers' final choice. With the growing importance of investing in logistics processes that also add traceability, a feature that makes all the difference during occasions like Christmas and Black Friday, the use of smart labels, such as RFID, has enabled various businesses to further enhance operational efficiency and security in their online sales processes.
This is what explains Alexsandro Franco, a new business development specialist for RFID smart labels at Avery Dennison. According to the company's executive, traceability and accurate inventory management are among the main benefits offered by the adoption of technologies like RFID (radio frequency identification).
“The application of RFID to product packaging, offered by a wide range of e-commerce segments, allows each item to have a unique digital identity. Through this strategy, it is possible to add transparency throughout the entire purchase and sale process, from inventory and its management to real-time monitoring and delivery of the product to the end consumer. Purchases become safer and business more efficient,” highlights the executive.
According to Franco, the use of smart RFID tags helps, above all, in the inventory processes carried out by companies that make online sales, as they facilitate the automation and precision of this process, reducing the need for manual counting and minimizing human errors.
“With these tags gathering unique information about each product, RFID readers automatically capture this data and transmit it to the inventory management system. From there, it is possible to quickly compare them with the system’s movement records, adjust what is necessary and obtain the actual item count values,” he points out.
Efficient and sustainable solutions for e-commerce
Aligning efficiency and sustainability with e-commerce operations, Keyse Ramalho, business development manager at Avery Dennison, highlights the demand from companies for the adoption of efficient and sustainable solutions that speed up product identification and also bring the premises of the circular economy.
In this sense, the new Linerless self-adhesive solution, which dispenses with the use of liners – label protectors – stands out for offering high efficiency and productivity, in addition to reducing waste and the disposal of materials during the labeling process, in various logistics environments.
“In this context where e-commerce is constantly growing, linerless self-adhesives are a response to the need to reduce waste from these operations. With these characteristics, these solutions also reduce the carbon footprint and water used in packaging production, and mitigate landfill overload. The product also guarantees improved productivity for many industries that use labels with variable information and that require clarity for correct reading, especially barcodes, something quite common in the e-commerce sector,” concludes Keyse.
