Brazilian e-commerce took another leap in 2024, growing 16% and surpassing R$ 200 billion in revenue, according to the NuvemCommerce 2025 report. This movement creates an increasing need for agile and flexible storage points capable of meeting the speed and cost demands of online sales.
In the same year, the self-storage sector in Brazil saw a 9% increase in the number of available units, reaching over 218,000 units, while the total number of operations grew by 4%, totaling 590 self-storage centers. In a scenario where only 11% of retail commerce is penetrated online nationally, the search for solutions that bring inventories closer to major consumption centers is expected to intensify.
Thiago Cordeiro, CEO and founder of GoodStorage and president of ASBRASS, has been closely monitoring this scenario. With this transformation in retail, the trend is for an increased need for logistical structures within the urban perimeter. GoodStorage already has 65 units, totaling over 400,000 m² of leasable area, which means we are prepared to absorb the demand increase that we will observe in the coming years.
According to the NuvemCommerce report, 77% of the interviewed retailers express confidence in the growth of e-commerce by 2025, a record high. This optimism has a direct impact on the self-storage sector, which is receiving investments in new units and technology to support the increased demand. There is also a great need for operational flexibility, highlighting that bets on digital also reflect in physical infrastructure.
"The changes in consumer behavior and the accelerated dynamics of digital retail create a symbiosis between e-commerce and self-storage," says Thiago Cordeiro. "By providing secure, modern, and well-located infrastructure, we help retailers scale their operations quickly and stay close to the end customer, reducing delivery times and logistics costs," says the CEO of GoodStorage – who will also launch the second phase of their newest urban logistics complex, Park Lapa IV, in 2025.
In this scenario of more competitive spaces and higher demand for self-storage, solutions must cease to be trends and become an integral part of urban infrastructure. Companies that sell online have already realized that, often, logistics begin before delivery. With an agile and adaptable business model, it is a fact that the sector will continue to grow and consolidate as part of the shared economy and the evolution of urban logistics in the country.
