The proposal for Driva's new platform is bold: to bring together data intelligence and automation to transform B2B prospecting. The platform, which will be launched on June 3rd, features an AI-powered Copilot integrated with WhatsApp, capable of locating companies via CNPJ or geolocation and generating complete dossiers, allowing sales teams to customize their approach within minutes.
Additionally, the new platform offers an autonomous SDR agent that performs the initial outreach, qualifies leads, schedules meetings automatically, and enables personalized outreach at scale. With this, sales teams save time, reduce operational tasks, and increase pre-sales efficiency with greater consistency.
This is the concept of the new solution developed by the Paraná-based startup.Drive, which already totals more than 15,000 companies served in its portfolio. The Driva Hub operates with commercial intelligence, qualified demand generation, and automated lead activation. It can be integrated into existing company systems, optimizing the sales routine and increasing the predictability of results.
Solution for bottlenecks in lead generation
According to Driva's own second diagnosis, Brazilian companies lose up to 30% of sales productivity due to prospecting failures. "The new platform was created to address this bottleneck, integrating market intelligence, lead mapping, and automation from the first contact," says the CEO.Patrick de César Francisco.
He explains that many sales teams still waste time on outdated lists or poorly qualified contacts. "We will eliminate this mismatch by optimizing the routine and increasing pre-sales efficiency," he points out.
The platform cross-references data from all Brazilian companies with information from social networks, websites, and other public sources, providing an in-depth view of the potential market. "While other tools only provide basic data, such as size and segment, our diferencial is in generating advanced purchase intention signals and indicating the right triggers for each approach," highlights the executive.
Growth in traditional sectors
Although it originated in the technology ecosystem, Driva significantly expanded its presence in more traditional sectors since 2024, such as industry, distribution, agribusiness, and services. "The demand has been growing in these markets, which seek solutions to optimize complex sales processes and improve the predictability of commercial operations," he/she/they points out.
Expanding in these segments, the company is consolidating its operations beyond the typical profile of SaaS startups. "The search for our solutions proves the scalability and adaptability of the Driva Hub, even in sectors that traditionally face more difficulties in automating their commercial routines," affirms the CEO.
Driva positions itself as a complementary solution focused on demand generation and prospecting automation. "Our role is to deliver highly qualified leads to the sales team and enable engagement with these contacts in a personalized and scalable way, always integrated with the systems the client already uses," he points out.Lívia AlvesPartner and Chief Revenue Officer (CRO) of Driva.
Expectations for 2025
Driva focuses on expanding its customer base and establishing itself as a national reference in the commercial intelligence sector for sales. "We want to establish the brand as a company that enables sales teams to operate with more data, more automation, and fewer operational tasks. This not only generates efficiency but also a direct impact on revenue," says the CEO.
With the expectation of opening more than 60 new positions still in 2025—mainly in data engineering, sales, and UX design—Driva remains focused on consolidating the Driva Hub as a national reference in commercial intelligence. "The goal is to ensure productivity for the sales teams, automate operational tasks, and enable revenue predictability for our clients," he concludes.
