Driva's new platform has an ambitious proposal: to combine data intelligence and automation to transform B2B prospecting. The platform, launching on June 3rd, features an AI Copilot integrated with WhatsApp, capable of locating companies via CNPJ (Brazilian company registration number) or geolocation and generating complete dossiers, allowing sales teams to personalize their approach in minutes.
Furthermore, the new platform offers an autonomous SDR agent who handles initial contact, qualifies leads, automatically schedules meetings, and enables personalized approaches at scale. This allows sales teams to save time, reduce operational tasks, and increase pre-sales efficiency with greater consistency.
This is the concept behind the new solution developed by the Paraná-based startup Driva , which already has over 15,000 companies served in its portfolio. The Driva Hub operates with business intelligence, qualified demand generation, and automated lead activation. It can be integrated with companies' existing systems, optimizing sales routines and increasing the predictability of results.
Solution for bottlenecks in lead generation.
According to Driva's own diagnosis, Brazilian companies lose up to 30% of their sales productivity due to prospecting failures. "The new platform was created to address this bottleneck, integrating market intelligence, lead mapping, and automation from the very first contact," says CEO Patrick de César Francisco .
He explains that many sales teams still waste time with outdated lists or poorly qualified leads. "We're going to eliminate this mismatch, optimizing the routine and increasing the efficiency of pre-sales," he points out.
The platform cross-references data from all Brazilian companies with information from social networks, websites, and other public sources, offering an in-depth view of the potential market. "While other tools only deliver basic data, such as size and segment, our differentiator lies in generating advanced signals of purchase intent and indicating the right triggers for each approach," the executive emphasizes.
Growth in traditional sectors
Although it emerged within the technology ecosystem, Driva has significantly expanded its presence in more traditional sectors since 2024, such as industry, distribution, agribusiness, and services. "Demand has been growing in these markets, which are seeking solutions to optimize complex sales processes and improve the predictability of commercial operations," he points out.
Expanding in these segments, the company has been consolidating its operations beyond the typical profile of SaaS startups. "The demand for our solutions proves the scalability and adaptability of Hub Driva, even in sectors that traditionally face more difficulties in automating their business routines," says the CEO.
Driva positions itself as a complementary solution focused on demand generation and prospecting automation. “Our role is to deliver highly qualified leads to the sales team and enable personalized and scalable engagement with these contacts, always integrated with the systems the client already uses,” points out Lívia Alves , Partner and Chief Revenue Officer (CRO) of Driva.
Expectations for 2025
Driva focuses on expanding its customer base and consolidating its position as a national leader in the business intelligence sector for sales. "We want to solidify the brand as a company that allows sales teams to work with more data, more automation, and fewer operational tasks. This generates not only efficiency but also a direct impact on revenue," says the CEO.
With expectations of opening more than 60 new positions in 2025—mainly in the areas of data engineering, sales, and UX design—Driva remains focused on consolidating Hub Driva as a national benchmark in business intelligence. "The goal is to ensure productivity for sales teams, automate operational tasks, and allow for revenue predictability for our clients," they conclude.
