Black Friday is one of the most anticipated dates for entrepreneurs and sellers, but with fierce competition, it is essential to have effective strategies to stand out and convert more sales. Douglas Andrade, the leading expert in sales via WhatsApp and responsible for over R$ 507 million in revenue, reveals how to use this powerful tool to triple sales this season.
“If you are looking for extraordinary results, it is time to learn from those who master the art of selling through WhatsApp”, he highlights.
With over 120 million active users in Brazil, WhatsApp has become one of the most effective platforms for direct communication with customers. According to Douglas Andrade, the main advantage of WhatsApp is the proximity it allows with the audience, creating a relationship of trust and increasing the chances of conversion.
"The client feels they are being served exclusively, and that makes all the difference in closing the sale, especially during a period like Black Friday," points out Douglas. I list four strategies.
Strategy 1: Intelligent Contact Segmentation
The foundation for a successful Black Friday campaign on WhatsApp starts with segmentation. Douglas advises that entrepreneurs organize their contact lists into groups or tags, according to each customer's profile and purchasing behavior. "Sending generic promotions is pointless. Understanding what each segment of your contact base is looking for is the key to offering the right product at the right time," he explains.
Practical Tip:
Create broadcast lists for VIP clients or those who have purchased before. Offer exclusive deals to this audience and make them feel privileged.
Strategy 2: Flash Deals and Scarcity
The feeling of urgency is a very powerful psychological trigger in sales, especially on Black Friday. Douglas Andrade teaches how to create flash sales on WhatsApp, where the promotion is valid for a limited time or until stock runs out. "When you send a message saying that the customer has only a few hours to secure a special discount, the sense of urgency triggers immediate action," says Douglas.
Practical Tip:
Use automatic messages and schedule reminders for clients about the end of promotions. This increases the sense of scarcity and encourages quick decision-making.
Strategy 3: Fast, Personalized Service
On Black Friday, response time is crucial. Customers who do not receive immediate attention tend to seek out competing offers. Douglas recommends that entrepreneurs invest in message automations for peak times, but without losing the human touch in customer service. "You can use automated responses for frequently asked questions and, at the same time, ensure that more complex interactions are handled by a prepared salesperson. This balance maximizes efficiency and maintains a personalized experience," he explains.
Practical Tip:
Create an automatic message flow that offers useful information, such as payment methods, delivery time, and a direct link to complete the purchase. This speeds up the customer's decision-making process.
Strategy 4: Social Proof Triggers
Another effective tactic shared by Douglas is the use of social proof, such as testimonials from satisfied customers or real-time sales counters. "When a customer sees others buying and taking advantage of offers, they tend to trust your company more and feel motivated to act so as not to miss the opportunity," he emphasizes.
Practical Tip:
Send short testimonials from satisfied customers directly in WhatsApp messages, or even screenshots of recent purchases, to reinforce the credibility of the offer.
Results that Speak Louder
According to the expert, success on Black Friday depends not only on good discounts but also on the strategy you use to reach the right customer at the right time. With segmentation techniques, quick service, flash offers, and social proof, Douglas Andrade proves that WhatsApp is the ultimate tool for those looking to boost their sales and achieve impressive results. For entrepreneurs and salespeople who want to stay ahead of the competition, applying these strategies could be the missing step to turn Black Friday into a million-dollar success.
“In 2023, I helped companies triple their sales during Black Friday using these same strategies. WhatsApp can be your greatest ally if you know how to use it,” concludes Douglas Andrade.
