If you are not part of Generation Z or Generation Alpha, you might not know what an MS-DOS operating system is. This system was the precursor of the technological evolution we experience today. It was based on MS-DOS that Gestran, now one of the main fleet management platforms in Brazil, developed its first software, Transdata, in 1999.
Twenty-five years after the company's founding, Transdata – Gestran's Sistran MS-DOS System – remains in fond memory and is part of the success story of logtech. Today, with the rise of artificial intelligence and machine learning, resources that the platform has incorporated into its solutions, Gestran continues to align itself with the technological revolution and the new demands of the transportation and logistics market.
The platform reaches a growth of 40% in 2024. Gestran's products and solutions currently manage 70,000 vehicles across the country, covering more than 750 organizations from various economic sectors, including major retail chains, industry, agribusiness, and the transportation sector itself.
“We have reached 25 years implementing a process that we call AIization – that is, developing and integrating AI [artificial intelligence] into the platform in a definitive and solid way”, says Gestran CEO, Paulo Raymundi.
To celebrate its 25th anniversary, Gestran completed a rebranding, updating the company's brand and culture. The visual identity was modified and concepts like "Open Fleet" were introduced, an innovation practice that integrates technologies and devices for fleet management. This integration includes the Pneu Fit solutions (real-time monitoring of tire conditions) and the fuel application (for fuel management).
Alongside the rebranding, Gestran is working on the development of seven new products that represent an advancement over existing solutions (see box at the end of this article). "With Open Fleet and the new products, the manager will have technological resources that enable more efficient fleet management and operation, resulting in cost reduction, resource savings, and fleet optimization," highlights the CEO.
Raymundi emphasizes that, in addition to technological innovations, Gestran has followed the evolution of the transportation and logistics market in Brazil, especially the fleet management sector. At the end of the 1990s, biofuels and fleet electrification were only objects of experimentation and research, and vehicle automation was in its early stages.
“Investments in this market have grown exponentially. Between 2022 and 2026 alone, the expected investment amount is R$124 billion, according to the Brazilian Infrastructure and Base Industry Association [Adib]. Transportation and logistics are essential for economic growth, and optimizing and making operations in this sector efficient is equally essential,” says Gestran’s CEO.
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Discover the main milestones in Gestran's 25-year trajectory:
- 1999: foundation, with a system for controlling the supply and consumption of fuel by vehicles.
- 2003: first version of the Gestran Delphi system.
- 2009: second version Gestran Delphi.
- 2015: the company changes its solution’s name to Gestran.
- 2019: start of the SaaS Systems project.
- 2022: investments and innovations in new products.
- 2024: data driven expansion, repositioning and digitalization of the brand, creation of Open Fleet and Gestran Data.
The products being launched by the platform:
- TMS:ERP (Enterprise Resource Planning) system for transport and logistics management.
- Fleet:SaaS (Software as a Service) solution for fleet management, consisting of fueling, tires, maintenance, checklist, expenses, finance, purchasing and warehouse/stock modules.
- Stratified Data:data and reporting hub with the application of artificial intelligence for real-time visualization, providing greater visibility for decision-making.
- Open Fleet:API (Application Programming Interface) platform connected to devices and technologies related to fleet management, such as connection with backoffice players, fueling technologies, telemetry and tire data capture, among others, facilitating the integration of fleet data.
- Gesture:hub for notifications and interactions, with exceptions and alerts triggered for communication applications such as email, SMS, WhatsApp and Telegram, seeking assertive communication and generating alerts for decision-making.
- Docs:integration of expenses and tax documents through artificial intelligence and machine learning, enabling automation and recognition of recurrences, reducing processing time and manual intervention.
- PneuFit:data collection equipment that allows reading of tire condition, grooves and calibration, identifying useful life and possible failures, applying actions with the integrated information from the collector to the fleet.
