The fight against financial scams carried out by fake call centers gained strength through initiatives by the government and the private sector. In this context, DMA, a company specialized in digital and visual self-service solutions for call centers, plays a prominent role with its Protect Call technology, which identifies and blocks fraudulent calls directly on smartphones. By December 25th, the solution had blocked more than 4 million scam attempts.
Through a collaborative business community composed of more than 150 of the largest companies in Brazil—including banks, telecommunications providers, retailers, and healthcare companies—DMA uses its technology to identify around 4,000 suspicious numbers daily, capable of executing up to 260,000 scams per day. Since the start of Protect Call's operation in March 2024, more than 4 million scam attempts have been prevented, with an expectation to prevent another 1 million by the end of the year.
Protect Call works proactively, identifying and blocking fraudulent calls before they are even answered. The solution emits a visual alert directly on the phone screen, informing the user about the scam attempt.
Only on the 19th, the solution prevented 380,000 scams, a significant milestone that highlights the effectiveness of the technology. Currently, 130 million smartphones in Brazil are already capable of receiving this protection, reflecting the rapid adoption by companies. "This accelerated adoption demonstrates the corporate sector's concern in addressing a critical problem that directly impacts consumers and the company's reputation," says Rui Vasconcelos, CISO of DMA.
In addition to creating a dedicated security business unit, DMA continues investing in continuous improvements and expanding its operations. "Our goal is to transform the relationship between companies and people, ensuring that scam attempts become increasingly ineffective," emphasizes Rui.
