HomeNewsDM and Chilli Beans sign partnership for Pix offer in installments
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DM and Chilli Beans sign partnership for Pix offer in installments

E-Commerce Uptate
By E-Commerce Uptate

The Chilli Beans network, specialized in glasses and accessories, has partnered with DM, a financial services group focused on credit management, to offer DM Pag, a payment method in the mold of BNPL (buy now pay later), popularly known as Pix parceledo. Operations should start covering 1100 points of sale, between stores, kiosks and flagships. The expectation is that the modality consolidates customer loyalty and brings 10% of increased sales for the next year.

According to Ariane Bete, Commercial Director of DM, the partnership emphasizes the importance of diversification of payment methods in the current market.“O Brazilian already has the custom of making purchases on credit, but there is still a portion of the public that does not have access to the appropriate financial services. DM Pag is a product that allows the consumer to make the purchase even if he does not have a credit card. Very quickly, directly at the cashier, he can apply for the credit and be evaluated instantly. With the approved credit, he pays the first installment on Pix and then pays the rest month by month”.

“A Chilli Beans is driven by innovation. We love bringing new technologies to our ecosystem. We are excited about the possibility of offering the Pix in installments to our customers. Counting on DM as our partner at this time helps us bring this differential with excellence and quality”, says Caito Maia, CEO and founder of Chilli Beans.

Chilli Beans started its activities in the late 90s, and today is the company top of mind in the eyewear and accessories sector in Latin America. The brand is present in more than 20 countries around the globe. According to Ariane Bete, the expectation is soon to strengthen the partnership with the network. “We are talking to offer more means of payment to customers of Chilli Beans, increasing their purchasing power and ensuring that they can have a good experience in the stores”, concludes Ariane Bete.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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