Dinamize, a multichannel marketing automation platform, has just strengthened its ecosystem with an innovative feature to enhance customer relationship management: the RFM Matrix. Developed to optimize the analysis of Recency, Frequency, and Monetary Value (RFM) data, the solution simplifies advanced segmentation of contact databases, offers strategic insights, and drives personalized results for digital businesses.
The functionality allows companies to automatically identify purchasing behavior patterns, classify customers by level of engagement and value to the business, and execute highly targeted campaigns. With intuitive visualization integrated into the platform, the RFM Matrix eliminates the need for manual processes or complex connections between systems, saving time and strategic resources.
“We are transforming data into action in a simple and effective way. The RFM Matrix empowers companies to understand their customers and communicate with greater precision and results,” emphasizes Jonatas Abbott, CEO of Dinamize.
How the RFM Matrix transforms the e-commerce experience.
With this new feature, companies can create specific actions for VIP clients (high value and purchase frequency), reactivate inactive consumers with personalized messages, nurture promising leads who have not yet completed a purchase, and automate campaigns to encourage repeat purchases. The visual and dynamic segmentation facilitates audience prioritization, ensuring that each communication is relevant and timely.
“The RFM Matrix reflects our commitment to delivering a complete solution for the brands we serve. We want to support our clients at every stage of the consumer lifecycle: from nurturing and sales to retention and in-depth behavioral analysis,” says Abbott.
Previously limited to fragmented analyses and manual efforts, RFM segmentation is now accessible in just a few clicks on the Dinamize platform. The functionality integrates seamlessly with existing features such as marketing and sales automation, email, WhatsApp and SMS messaging, and performance reports, solidifying Dinamize as the ideal choice for e-commerce businesses seeking to combine agility, personalization, and strategic data in a single environment.
