Dinamize, the multichannel marketing automation platform, has just strengthened its ecosystem with an innovative feature to enhance customer relationship management: the RFM Matrix. Developed to optimize the analysis of Recency, Frequency, and Monetary Value (RFM) data, the solution arrives to simplify advanced segmentation of contact databases, provide strategic insights, and drive personalized results for digital businesses.
The functionality allows companies to automatically identify purchasing behavior patterns, classify customers by engagement level and value to the business, and execute highly targeted campaigns. With intuitive visualization and integration into the platform, the RFM Matrix eliminates the need for manual processes or complex system connections, saving time and strategic resources.
"We are transforming data into action in a simple and effective way. The RFM Matrix empowers companies to understand their customers and communicate with more precision and results," emphasizes Jonatas Abbott, CEO of Dinamize.
How the RFM Matrix transforms the E-commerce experience
With the new feature, companies can create specific actions for VIP customers (high value and purchase frequency), re-engage inactive consumers with personalized messages, nurture promising leads who have not yet completed a purchase, and automate re-purchase stimulation campaigns. Visual and dynamic segmentation facilitates audience prioritization, ensuring that each communication is relevant and timely.
"The RFM Matrix reflects our commitment to delivering a complete solution for the brands we serve. We want to support our clients at all stages of the consumer lifecycle: from nurturing and sales to retention and in-depth behavior analysis," says Abbott.
Previously limited to fragmented analyses and manual efforts, RFM segmentation is now accessible in just a few clicks on the Dinamize platform. The functionality naturally integrates with existing resources, such as marketing and sales automations, email, WhatsApp, and SMS dispatches, and performance reports, consolidating Dinamize as the ideal choice for e-commerce businesses seeking to combine agility, personalization, and strategic data in a single environment.
