Carnival is synonymous with celebration, joy, and for entrepreneurs and small merchants, a great opportunity to boost sales. In 2024, SMEs moved more than R$1.4 million through online sales, a 70% increase compared to the previous year, according to a survey by Nuvemshop.
By 2025, the expectation is that this number will be even higher. With the increase in demand for themed products, costumes, makeup, and accessories, small and medium entrepreneurs need to stand out in the digital market.
In this environment, image is one of the decisive factors for sales conversion. Well-presented products, with professional and visually appealing photos, can make a small store have the same aesthetic presence as a big brand. And one of the main techniques for this is background removal, which allows highlighting the product and creating high-quality images for marketplaces, social media, and online stores.
With advanced AI-based image editing tools, it is possible to remove photo backgrounds with just a few clicks, ensuring a cleaner and more professional look. The use of neutral backgrounds is useful for e-commerce, as it is a standard presented on platforms such as Amazon, Mercado Livre, Magazine Luiza, and Shopee.
That's why Photoroom, a leader in the AI photo editing industry, emphasizes the advantages of removing the background from an image, presenting the main benefits:
- Major highlight for the product:By eliminating visual distractors, the customer's attention focuses on the main item.
- Professionalism:Standardized images convey more credibility and generate more trust in the consumer.
- Easy adaptation to multiple channels:Social networks, marketplaces and advertising campaigns require specific formats, and background removal makes this adaptation easier.
There are several tools that provide functions, such as themed templates, carnival filters and advanced editing options to highlight products and make any marketing campaign more attractive.
In addition to e-commerce, the festivities are a time of high engagement on social media, and using edited images, with effects and personalized backgrounds, is the premise for attracting customers and increasing follower interaction.
With the help of tools like Photoroom, small businesses can quickly transform their photos, creating attractive promotional art for different customer profiles.
“Brands that invest in visibility during this major national event stand out in the market. In an era where public attention is fiercely contested, being present and remembered is a strategic game that large companies play masterfully. We position ourselves as an essential tool for small businesses and digital marketing professionals, offering image editing solutions that are fast, intuitive and of high quality,” says Larissa Morimoto, growth manager at Photoroom.
Whether to remove backgrounds, create montages, or personalize images with AI, professional editing is within everyone's reach. Enjoy this season and get ready to attract and sell more with high-quality images!
