International Data Protection Day: privacy consolidates as a strategic priority for 97% of Brazilian companies in the AI era

With 97% of Brazilian companies already reallocating their IT budgets to meet the privacy requirements in artificial intelligence projects, according to the Cisco Consumer Privacy Survey, data protection is no longer just a legal requirement and has taken a central role in innovation strategies.In allusion to the International Data Privacy Day (28 January), Cloudera experts highlight that approaches such as the use of synthetic data (SLLM) generated by algorithms that reproduce statistical patterns of real databases without exposing identifiable records (have been consolidating itself as a viable way to accelerate the development of AI and large language models (LLMs), provided that it is applied with adequate technical rigor. 

“As AI and language models become embedded in core business processes, the use of sensitive data becomes virtually inevitable. The challenge is to scale these projects without amplifying the privacy risks of”, he says Sergio Gago, CTO of Cloudera. synthetic data is not a magic solution, but it has been consolidating itself as a practical alternative to reduce exposure to personal and confidential information, while enabling training, testing and evaluating AI models with more agility and governance“

Although the General Data Protection Law (LGPD) has been in force for several years in Brazil, less than half of Brazilian consumers claim to know the data protection legislation, and only 44% say they are aware of this national law. Such analysis directly impacts confidence in the use of emerging technologies, such as generative AI, according to a survey conducted by Cisco. 

“Data privacy is today a strategic asset, not just a regulatory obligation”, he says  Everton Fernandes, Senior Engineer at Cloudera Brasil.  “With the evolution of AI applications, traditional data protection methods alone are not enough and this is where responsible approaches such as synthetic data generation gain relevance, creating secure environments to train, test and validate intelligent models without relying on real sensitive data” 

In this scenario, a Cloudera reinforces its commitment to supporting Brazilian companies in building responsible data and artificial intelligence strategies, combining innovation with governance and security.By offering a unified data and AI platform, the company contributes to organizations being able to structure, test and scale AI initiatives in a controlled, transparent and aligned to privacy requirements, without compromising the pace of digital transformation.