Father's Day is approaching, bringing with it one of the most important dates for the national retail sector. In e-commerce, the expectation is that revenue will exceed R$ 7 billion, with an average ticket estimated at over R$ 530, according to projections byBertholdo ConsultingThe movement reinforces the role of the date as one of the most important in the promotional calendar of the second semester — especially for digital retailers, who seek strategies to turn this demand into concrete results.
Thinking about this,Lucas Bacic, CEO of Loja Integrada, one of Brazil's main e-commerce platforms, gathered 5 practical tips for those who want to take advantage of the buildup to the date and boost sales effectively. The differential for 2025? Artificial intelligence.
- Anticipate your promotional actions
Consumer behavior has changed: today, the public researches, compares prices, and values simple and convenient shopping experiences. Creating a promotional campaign in the weeks leading up to the date, with gift kits and special conditions, can significantly increase the conversion rate. "Today, the customer researches, compares, and values simple shopping experiences. Starting early is essential to stand out," says Bacic.
- Use artificial intelligence to automate repetitive tasks
Loja Integrada has just launched Komea, a network of AI agents developed to help retailers register products, set up promotions, analyze sales, and recover abandoned carts — all with simple and conversational interactions. The application is in the testing phase, gradually made available to the platform's network of retailers. "Our goal is to empower small entrepreneurs with accessible and efficient technology, eliminating bottlenecks and giving them back time to focus on what really matters: selling more and better," highlights the CEO.
- Bet on the smart catalog to optimize the showcase
Those who sell through multiple channels (own store, marketplaces, and social networks) face the challenge of keeping information updated and attractive. With an intelligent catalog, it is possible to automate product registration and distribution, with AI-optimized descriptions, improving search engine ranking and increasing click-through rates.
- Recover sales with one click
Abandoned carts remain one of the biggest pains in e-commerce — and one of the biggest opportunities. The automatic sales recovery feature sends personalized messages to re-engage customers who did not complete the purchase. The process is fully automated and can represent a significant increase in revenue.
- Connect emotion and convenience in direct channels
Content with emotional appeal, such as stories about different forms of parenthood, has high potential for engagement on social media. Furthermore, WhatsApp remains one of the most efficient channels for direct sales. "Those who combine emotion with convenience can stand out and retain customers, even on busy dates," says Bacic.
New phase for e-commerce
With over 30,000 active stores selling daily, Loja Integrada is experiencing a new phase, heavily investing in artificial intelligence, automation, and operational efficiency. "We still offer everything an e-commerce platform needs. But we understand that the big leap now is in how the retailer interacts with these tools," concludes the CEO.
