With the arrival of Father's Day, celebrated on August 10th, digital retail is preparing for one of the most promising dates of the second half of the year. For entrepreneurs operating in e-commerce, the date is an opportunity to boost sales and have a strategic thermometer for performance until the end of the year.
Last year, retailers using the Bling (ERP) and Tray (E-commerce) platforms, owned by LWSA, a digital solutions ecosystem for businesses of all sizes, moved R$ 37.9 million during the period, a 26% increase compared to the R$ 29.8 million recorded in 2023.
According to projections by Abcomm (Brazilian Association of Electronic Commerce), e-commerce is expected to generate at least R$9.51 billion in the weeks leading up to the date, a 14% increase compared to last year, which recorded R$8.32 billion. For this year, the average expected expenditure per consumer is R$567.20.
Technology as a lever for growth
Among the most sought-after products by consumers during this period are traditional items such as clothing and accessories, as well as electronics, computers, smartphones, and video items, along with expanding categories like sports products, auto parts, and tools.
"This behavior confirms the appeal of the date for functional, technological, and personal use products. It opens up opportunities for retailers to plan their stock and sales aiming for real gains during this period," says Thiago Mazeto, director of Tray.
To make the most of commemorative dates like this, the entrepreneur needs planning. Technologies such as those offered by e-commerce platforms (which enable the creation of online stores and integration with marketplaces) and ERPs responsible for automating operational management (products, inventory, orders, and shipping) resulting from multiple sales channels, as well as financial management, are essential for those who sell online.
Our solutions include features that allow retailers to anticipate important dates such as Father's Day. With good organization, it is possible to plan promotional actions and pricing and customer attraction strategies, always focusing on profitability, highlights Marcelo Navarini, director of Bling.
In e-commerce, credit cards and Pix remain the most used payment methods. "Having a secure and user-friendly payment environment is crucial for the customer experience, in addition to offering multiple options that cater to different consumption profiles," explains Monisi Costa, Payments & Banking Director at Vindi.
How to prepare sales for Father's Day
- Prepare the stock:Get ahead based on the best-selling items from previous years. Adjust the stock, review your logistics, and clearly specify the delivery times on the website.
- Bet on kits:Offer ready-made kits with themes such as "Gourmet Dad" or "Tech Dad." This makes gift selection easier and increases the average purchase value.
- Anticipate promotions:Use email, social media, and banners on the website to activate the campaign in advance. Offer coupons and advantages for those who buy before the eve.
- Highlight the products:Invest in products with greater appeal such as electronics, fashion, and accessories, and showcase them prominently in digital displays.
- Easy payment converts more:Ensure a quick checkout that accepts Pix, credit card, boleto, and digital wallets. Reduce steps and avoid dropouts due to friction in the process.
