Father's Day is the fourth most significant commemorative date in terms of financial movement in Brazilian retail.However, the period that boosts sales also attracts the attention of criminals. A recent survey by Serasa Experian reveals a concerning scenario: Brazil has recorded over 1 million fraud attempts per month, equivalent to one every 2.2 seconds.
This scenario of opportunity and risk requires entrepreneurs, both in physical stores and online, to double their attention to ensure secure transactions and avoid losses that go beyond the value of a sale. "Father's Day is a celebration that boosts the economy in the second half of the year. Therefore, it is important for entrepreneurs to focus on providing the best experience for their customers without worrying about scams. Security is an essential pillar to build a relationship of trust and foster customer loyalty," says Lourdes Quintana, superintendent of illicit acts prevention at Getnet Brazil.
With this in mind, Getnet, a global payments fintech of the Santander group, has compiled a series of security guidelines to help merchants protect their businesses and sell more securely during this period, both in physical and digital channels.
Tips for brick-and-mortar stores:
- Attention to Pix on the card machine:Always check your bank statement or app to verify if the Pix transaction amount has actually been credited to your account before releasing the product. Do not rely solely on the receipt presented by the customer, as it may be fake.
- Beware of the card machine swap scam:Be alert so that, during a moment of distraction, your device is not replaced by the scammer's device, who would then receive the proceeds of your sales.
Be wary of unexpected technical visits:Instruct your team not to deliver equipment to supposed technicians who appear in the store without prior scheduling or official contact from the payment company.
Tips for e-commerce:
- Monitor suspicious activities:Watch out for atypical behaviors, such as the same customer making multiple purchases with different cards in a short period of time, or a large volume of orders to the same delivery address.
- Protect your clients' data:Use secure e-commerce platforms and invest in security certificates (SSL) to protect payment information and consumers' personal data.
- Beware of Chargeback on the Payment Link:To avoid disputes, confirm that the buyer's identity is the same as the cardholder's before sending the product. In case of contestation and chargeback, the merchant will need to have proof that the sale was made to the cardholder. Describe the items on the invoice in detail, keep the shipping receipts, and monitor transactions with suspicious behavior.
Peak shopping days like Father's Day require smart and secure operations. Tools that validate transactions in real time and protect merchants against fraud and chargebacks are essential. Investing in prevention ensures the financial health of the business and customer trust, resulting in more sales and loyalty. Lourdes finishes.
