Sales in e-commerce during the period leading up to Father's Day generated over R$ 325 million in revenue for small and medium-sized online businesses, according to data from Nuvemshop, an e-commerce platform. The number represents a 23% growth compared to 2024, when digital entrepreneurs moved R$ 264 million.
"Although it is not considered one of the strongest dates in retail, Father's Day has been gaining an increasingly significant space," says Tiago Winter, customer success director at Nuvemshop. Here at Nuvemshop, our goal is to bring the best tools available in the market to enable the success of each entrepreneur. That is why, at the beginning of the year, we announced the D2C Summit, an event to be held on September 30th and October 1st, with the aim of opening doors and elevating the D2C market in e-commerce, especially during seasonal dates like this, she adds.
A total of approximately 1.2 million orders were placed during the period. Of this amount, 500 thousand were made only during the week of the date, representing a 34% increase. The segments with the highest revenue were Fashion (R$ 160 million), Health & Beauty (R$ 46 million), and Home & Garden (R$ 23 million).
Regarding payment methods, Pix remains the preferred method among consumers, accounting for 50% of total orders, followed by credit cards with 45%.
For the analysis, sales made in the three weeks prior to Father's Day 2025 by the Brazilian retailer base of Nuvemshop were considered.
