Valentine's Day, celebrated on June 12th, is one of the most strategic dates for Brazilian e-commerce in the first half of the year. More than a sales opportunity, this period represents a key moment to strengthen the relationship with the consumer. Offering a smooth, secure, and emotionally engaging shopping journey can be the differentiator that turns visitors into loyal customers.
In 2024, according to Ebit|Nielsen data, Brazilian e-commerce moved over R$ 6.5 billion during the week of Valentine's Day – a 12% increase compared to the previous year. The expectation is that 2025 will maintain this growth rate, driven by attractive promotions, good digital experiences, and efficient payment strategies.
"To maximize the sales potential of Valentine's Day, it is essential for entrepreneurs to anticipate and plan ahead. Investing in personalized campaigns, ensuring efficient logistics, and eliminating complexities such as lengthy registration processes, as well as offering different payment methods and installment options, are strategies that can not only guarantee the purchase but also strengthen the customer experience and foster loyalty. In an increasingly competitive digital landscape, these differentiators can be decisive in boosting results," says Maíra Nogueira, customer satisfaction superintendent at Getnet.
With that in mind, Getnet has gathered essential strategies for you to maximize your results and attract more customers on this special date.
- Facilitate the purchase journey with various payment options and the possibility of installment payments —Offering convenience at checkout is essential to increase conversions. Means such as credit and debit cards, digital wallets, and Pix are already widely expected by consumers. Additionally, the payment link appears as a quick and efficient solution for online sales via WhatsApp, Instagram, Facebook, or email. With him, just create a link with the name and value of the product or service and share it with the client. Regardless of the payment method, provide the option of installment payments, especially for higher-value items.
- Create themed promotions and personalized kits –Commemorative dates are great opportunities to promote special combos, gifts, or progressive discounts. Betting on romantic or curated kits can increase the average purchase ticket.
- Invest in efficient logistics –Fast deliveries and transparent shipping policies are major competitive advantages. Use real-time freight calculation tools to provide predictability to the customer and offer express delivery options, especially to accommodate last-minute purchases. A well-structured logistics operation not only increases customer satisfaction but also reduces abandoned carts and strengthens your brand's reputation.
- Bet on emotional marketing –Campaigns that evoke feelings and strengthen emotional connection tend to generate greater engagement. Use personalized emails, social media, and targeted ads to reach the right audience with the right message.
- Prepare your store for increased traffic –Ensure that the website is optimized, responsive, and performs well on mobile devices. Use anti-fraud tools and monitor transactions intelligently to protect your customers and your operation.
With effective planning and strategies, online companies can take advantage of Valentine's Day to attract more customers and strengthen their presence in e-commerce.
