Valentine's Day represents one of the main sales opportunities in the first half of the year. According to theNubimetricssales intelligence platform that usesbig dataand AI transforming data intoinsights forsellersand major brands, the expectation for 2025 is to repeat, or even surpass, this performance with a focus on products such as rings, footwear, perfumes, and even erotic items
To stand out on Valentine's Day, it is essential to monitor demand, study the history of this seasonality, and understand the options within the usual products for this occasion.seller, butAdditionally, seek opportunity demand regardless of the niche, which can lead to the same to new categories. "There are opportunities for unmet demands that you can use artificial intelligence to detect," emphasizes Juliana Vital, Global Chief Revenue Officer of Nubimetrics.
As a major highlight of Valentine's Day, the rings experienced a strong increase in demand in June 2024 and continue to be a strong trend for this year's event. Furthermore, an emblematic example is the perfume category: considered "joker" gifts, especially men's, they were the most searched items in June 2024. The erotic products sector has been gaining increasing prominence and shows promising potential for Valentine's Day, demonstrating a rise in searches for board games (focused on the erotic universe), which reveals an opportunity for consumption centered on experimentation and the search for new experiences.
In addition to gifts for partners, many consumers take advantage of the holiday promotions to buy for themselves, an important behavior that benefits categories such as Beauty, Pharmacy, and Health.
"More than just keeping up with seasonality, what sets high-performance sellers apart is the ability to turn data into strategic decisions. That is why real-time market intelligence is essential for making each choice more accurate and each opportunity better leveraged," concludes the professional.
