A projection by N Bids, a 100% Brazilian adtech specializing in data and omnichannel geolocated media, about consumer behavior on Valentine's Day reveals that 65 million Brazilians aged 18 or older plan to buy gifts for their partners in 2025. The study considers a universe of 87 million people in romantic relationships in the country, including dating, stable unions, and marriage.
The research also shows that 60% of consumers are expected to choose physical stores as their main shopping channel, while 40% prefer the online environment.
In addition to the purchase intention, the survey provides insights into the significance of the date: 6 out of 10 Brazilians consider it as important as anniversaries of dating or marriage. For 7 out of 10, Valentine's Day represents an opportunity to strengthen the relationship.
Among the preferred celebration methods, data from FCDL-SC complement the scenario: 38% of couples plan to celebrate at home, 28% prefer to dine out, and 9% choose hotels or motels.
According to Fabio Sant Anna, commercial director of N Bids, the data helps to understand how brands can connect more efficiently with the audience. "Valentine's Day is a date that activates both emotion and consumption." Having access to this information allows brands to deliver more relevant and targeted messages for each consumer profile," he states.
According to N Bids, the data was organized to support brands in customizing campaigns based on distinct clusters of behavior and consumption intent.
