Giuliana Flores celebrates Men's Day, which takes place on November 19th, in grand style. The brand prepared a special selection in itse-commerce, with gifts for all profiles, from classic to modern, offering discounts of up to 30% throughout the month. Although the date is not yet traditional in Brazil, it has been gaining popularity among consumers, who take the opportunity to give gifts to friends and family. The company expects a 15% increase in orders compared to the same period in 2023. The items are available on the website, with prices ranging from R$ 64.90 to R$ 459.90.
The flowers are the highlight of the occasion. The expectation is that they will represent 50% of sales, followed by baskets (40%) and other items (10%).The company has more than 10 thousand items in itse-commerce, catering to men of all styles, such as decorative frames, games, and even drinks. The basketsgourmet are carefully assembled with selected products, including wines, beers, cheeses, chocolates and other delicacies, ideal for those who love gastronomic experiences.
Origin of the celebration
The date was created by the initiative of Mikhail Gorbachev's government in the Soviet Union to honor historical figures of the country, and it quickly became part of the calendar of other countries. In 1999, History professor Dr. Jerome Teelucksingh from Trinidad and Tobago gave the date a new purpose: to raise awareness about men's health, which is often neglected.
Significant growth on special dates
In 2024, the company aims to make 800,000 deliveries and intends to boost its results with special holidays. Success is evidenced not only by impressive numbers but also by the dedication to offering a diversified product portfolio, excellent service, and fast deliveries. THEe-commerceserves the entire country and deliveries can be made in up to three hours, depending on the location.
“Our mission is to create memorable moments for our customers, especially on special dates. Men’s Day is an opportunity to celebrate someone special and giving gifts is one of the best ways to express love and affection,” highlights Clóvis Souza, CEO of Giuliana Flores.
