Giuliana Flores celebrates Men's Day, what happens on November 19, in grand style. The brand prepared a special selection in itse-commerce, with gifts for all profiles, from classic to modern, offering discounts of up to 30%, throughout the month. Although the date is not yet traditional in Brazil, has been gaining popularity among consumers, that take the opportunity to gift friends and family. The company expects a 15% increase in orders compared to the same period in 2023. The items are available on the website, with prices starting at R$ 64,90 and R$ 459,90
The flowers are the highlight for the occasion. The expectation is that they will represent 50% of sales, followed by baskets (40%) and other items (10%).The company has more than 10 thousand items in itse-commerce, that cater to men of all styles, as decorative frames, games and even drinks. The basketsgourmet are carefully assembled with selected products, including wines, beers, cheeses, chocolates and other delicacies, ideas for those who love gastronomic experiences
Origin of the celebration
The date was created at the initiative of the government of Mikhail Gorbachev, in the Soviet Union, to honor historical figures of the country, and quickly integrated into the calendars of other countries. In 1999, the History professor Dr. Jerome Teelucksingh, from Trinidad and Tobago, gave the date a new purpose: to raise awareness about men's health, frequently neglected
Significant growth on special dates
In the year 2024, the company aims to make 800 thousand deliveries, and aims to boost its results with the commemorative dates. Success is evidenced not only by the impressive numbers, but also for the dedication to offering a diverse portfolio of products, excellent service and fast deliveries. THEe-commerceit serves the whole country and there are deliveries that can be made in up to three hours, depending on the location
"Our mission is to create memorable moments for our clients", especially on commemorative dates. Men's Day is an opportunity to celebrate someone special and giving gifts is one of the best ways to express love and affection, highlights Clóvis Souza, CEO of Giuliana Flores
