StartNewsBalancesMother's Day drives growth in natural beauty e-commerce

Mother's Day drives growth in natural beauty e-commerce

Mother's Day, one of the most important dates in the Brazilian retail calendar, promises to boost Avozon's sales, pioneering brand in natural dermocosmetics based on ozonized avocado oil. With an expected 15% growth in sales, the company bets on the emotional connection of the date to attract new consumers and increase the average ticket

This year's campaign presents a sensitive and authentic look at the relationship between mothers and daughters/sons, bringing self-care as a symbol of affection and complicity. Our goal is to turn the present into a meaningful experience, what does affection represent, care and connection in the relationships between mothers and children, Ana Carolina Vieira Colturato stands out, Managing partner of Avozon

With four gift kit options, that range from R$114,40 to R$269,90, everyone with a 20% discount, the brand aims to strengthen its positioning as a conscious and affectionate alternative for gifting. Besides the promotional prices, the campaign includes exclusive gifts. In the first 300 kit purchases, the clients receive a purse mirror as a gift. All kits still include special gift-ready packaging. 

With strategic digital marketing actions, press office and content production focused on the self-care universe, Avozon reinforces its diferencial in a competitive sector, offering not only beauty products, more experiences that reflect purpose and well-being

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