Mother's Day, one of the most important dates on the Brazilian retail calendar, is expected to boost sales for Avozon, a pioneering brand in natural dermocosmetics based on ozonized avocado oil. With an expected 15% growth in sales, the company bets on the emotional connection of the date to attract new consumers and increase the average ticket.
This year's campaign presents a sensitive and authentic perspective on the relationship between mothers and daughters/sons, highlighting self-care as a symbol of affection and complicity. "Our goal is to transform the present into a meaningful experience that represents affection, care, and connection in the relationships between mothers and children," emphasizes Ana Carolina Vieira Colturato, co-director of Avozon.
With four gift kit options ranging from R$114.40 to R$269.90, all with a 20% discount, the brand aims to strengthen its positioning as a conscious and affectionate alternative for gifting. In addition to promotional prices, the campaign includes exclusive gifts. In the first 300 kit purchases, customers receive a pocket mirror as a gift. All kits still come with a special gift-ready packaging.
With strategic actions in digital marketing, press office, and content production focused on the self-care universe, Avozon reinforces its diferencial in a competitive sector, offering not only beauty products but experiences that reflect purpose and well-being.
