One of the great opportunities for companies that do delivery is to take advantage of the sales peak during holiday dates. Only between the days of December 1st and 31st, 2024, more than R$ 20 million were moved on the platforms that use Machine, Gaudium's solution for creating applications in the sector — a 50% increase compared to the same period in 2023
Of these R$ 20 million, R$ 7,8 million were just in the Southeast region. Next, comes to the Midwest region, with R$ 6 million in orders placed; the South region, with R$ 3 million; and the Northeast and North regions, with R$ 2,1 million and R$ 1,8 million, respectively
The state of São Paulo took the lead in the ranking, with more than 480.000 completed orders by New Year, leading to a total sales value of R$ 6,3 million
While the segment processes about 210 million orders per month, according to the Brazilian Association of Bars and Restaurants (Abrasel), between meals, clothes, medications and electronics, during seasonal dates there is an increase in demand for themed meals, combos for gatherings and drinks. This behavior reveals a strategic opportunity for companies to invest in promotional actions and further boost sales during the period
"In addition to tracking consumer trends on commemorative dates", it is important to invest in technology and prepare the business for seasonal dates. "One of the best resources for predicting demand and optimizing operations is predictive analysis based on the data generated by the business itself", suggests Vinícius Valle, Marketing Coordinator of Gaudium
Platforms like Machine simplify last-mile logistics operations for small and medium-sized enterprises. Gaudium is one of the most influential companies in the mobility sector in Brazil, as it records more than 100 million rides and deliveries made annually by its customers, that generate an annual revenue of R$ 1,6 billion
