With 8 out of 10 professionals already using AI in marketing strategies, according to a study by IAB Brazil, the search for real and applicable intelligence has never been more urgent. Observing the gap between generic tools and market needs, Deskfy — a Brazilian SaaS platform for marketing workflow management — announces the launch of agent MIA: Marketing with Artificial Intelligence.
MIA's big turning point is specialization. While generic AIs serve as a starting point, the real productivity gain lies in models trained for each brand's context. An internal survey by Deskfy, conducted with clients in the last quarter, showed that 60% of those who use MIA report saving 10 to 30 minutes per task compared to using generic AIs. This happens because the tool already "thinks" with the brand's guidelines, eliminating adjustment and refinement steps.
MIA was born from what we learned from over 200 brands: marketing needs real intelligence that solves tasks with context and strategy. It's not enough to respond; you need to think together., affirms Victor Dellorto, CEO of Deskfy.
Unlike AIs that offer standardized responses, MIA was trained with solid marketing concepts based on references such as Philip Kotler and April Dunford. This training allows her to deeply understand each client's brand positioning, ensuring more accurate solutions. Contextualized automation frees teams to focus on more strategic and creative functions, leaving operational work to technology.
MIA: uma agente de IA especialista multifacetada para o marketing
MIA is no longer an artificial intelligence; she is a true strategic and operational partner for marketing teams. Designed for the daily routine, its features were developed to simplify and speed up tasks.
Starting withgeneration of ideasthe tool makes it easierbrainstormingscontextualized, deliveringinsightsinnovative and aligned with the brand. This intelligence extends tocontent creation, assisting in subtitle production,copiesand in the planning of actions with precise materials adapted to the company's positioning.
For thedaily management, MIA allows navigation and quick access to essential data within the Deskfy environment, instantly responding to questions about priorities, active campaigns, and pending approvals. Furthermore, it speeds up thecollaboration and executionwith task creation via command and shared conversations, where the team can refine strategies.
The tool also facilitates collaboration with shared conversations, where the entire team can refine information and strategies with its help, and offers routine reports that provideinsightsvaluable for continuously optimizing processes.
