In an increasingly competitive and dynamic market, entrepreneurship without the support of technology is like trying to navigate without a compass. Innovations democratize access to efficient management, marketing, and customer relations. They contribute to providing clarity, scaling processes, and enabling small entrepreneurs to compete with larger companies. Whether to structure routines, automate tasks, or optimize contact with the public, using these solutions allows new businesses to start in a more organized way with growth potential.
With that in mind, Rudnei Rocha, CIO of SIS Innov & Tech, a company specializing in technological intelligence in innovation and digital transformation, listed the main platforms for those starting to venture. But, before choosing, he recommends understanding the actual needs of the operation and the consumer. Lack of time? Organization? Slow service? From there, choosing the ideal solution becomes clearer. The best approach is to prioritize what generates quick returns: for example, a system that improves service can increase sales, he advises. The specialist brings the main tools for beginner entrepreneurs:
1 – Management software or ERP (Enterprise Resource Planning)Controlling operational obligations from the beginning is essential. Systems that integrate digital accounts with functionalities such as invoice issuance, bank reconciliation, and cash flow reports are essential. "This structure enables faster, data-driven decisions. Additionally, it frees the entrepreneur from repetitive activities, ensuring more time to focus on what truly matters: selling, innovating, and expanding. At the same time, it ensures that management meets minimum governance standards," explains Rocha.
2 – Trello or NotionImportant for organizing demands, projects, and workflows. These interfaces help maintain focus and ensure that the team works in a coordinated manner.
3 – CanvaFacilitates the creation of visual pieces with a professional appearance, even without prior design experience. "It can be used to develop social media posts, presentations, business proposals, menus, and other graphic content," explains the SIS Innov & Tech executive.
4 – Robotic Process Automation (RPA) platformsEspecially useful in sectors such as retail, food, education, and services that deal with the end consumer. "Among the activities that can be automated are responses via WhatsApp or Instagram, issuance of tax documents, scheduling, sending marketing emails or welcome messages, and integrated management of stock and orders," exemplifies Rocha.
