In 2024, Brazil established itself as the leader in social media shopping in Latin America. According to Hootsuite data, 51.3% of Brazilian consumers state that they intend to purchase products directly through these channels. This scenario reinforces the strength of the social environment as a point of commercial contact and highlights the importance of agile, personalized, and humanized processes to turn interactions into real conversions.
In the last two years, the volume of sales initiated in social environments in Brazil has grown significantly, reflecting the transformation of digital consumption behavior. When the experience is personalized, agile, and customer-centric, conversion ceases to be a possibility and becomes a natural consequence," says Denis de Lutiis, LATAM Marketing Head at Getnet.
With this in mind, Getnet has gathered seven practical tips for entrepreneurs to turn likes into loyal customers, boost their results, and carve out a space in an increasingly competitive market.
- Separate the business profile from the personal one:Keeping separate accounts avoids noise and reinforces professionalism, in addition to freeing up advanced support resources.
- Optimize your digital showcase:Fill in the company name, description, operating hours, and website link. Use a professional profile picture — logo or star product.
- Automate messages and organize contacts:Configure greetings and responses for absence. Labels like "new customer" or "pending payment" streamline the sales funnel.
- Create an attractive catalog:Well-lit photos, neutral background, objective descriptions, and updated prices allow the customer to browse without leaving the chat.
- Attend with agility and empathy:Speed matters, but genuine attention fosters loyalty. Call the client by name and propose personalized solutions.
- Promote the channel at all touchpoints:Include a link or QR Code on other networks, website, cards, packaging, and email campaigns. The easier the access, the higher the volume of leads.
- Use broadcast lists responsibly:Send news and promotions only to contacts who have authorized receiving them and respect the frequency to avoid spam.
With consistent planning and execution, social media channels cease to be just showcases and become cash registers, supporting growth even in competitive markets.
