The concern of companies with corporate governance has increased — according to research by the Brazilian Institute of Corporate Governance (IBGC) in 2024 the private sector showed an average adherence of 66% to the practices recommended by the Brazilian Corporate Governance Code, a rise of 1,6 percentage points compared to 2023. State-owned companies and publicly traded companies also indicate steady growth
Despite that, some common factors still hinder the proper exercise of governance, according to Andréa Migliori, CEO ofWorkhub Digital, HR Tech solutions for corporate portals. The pillars of governance are equity, transparency, integrity, sustainability and accountability. For all of them, communication is a key point, and unfortunately there are many challenges in this area among companies from all sectors, explain
A CEO exemplifies with the most commonly used methods for sending information in organizations: emails and WhatsApp. "Although they are quite useful tools and widely disseminated, both bring risks and delays that can impact the entire communication of the company
The first negative point raised is the issue of organization and access to information segmentation. With conversations and documents scattered across hundreds of emails or WhatsApp groups, it becomes very difficult to identify who said what and when. This also leads to different people having access to different information, what brings inconsistency in decision-making. By yourself., this situation disrupts the daily operations of the business and the productivity of the teams, but it can also bring specific complications at the time of the audit, that requires traceability
Another risk is the vulnerability of the data. In part because some email operators and messaging apps may not have the best security certifications, and partly because decentralization can lead confidential matters to people who should not have access, through recipients in copy or presence in WhatsApp groups, for example
Andréa also points out information overload as another common difficulty. "The saturation of channels leads to a loss of time and focus", with teams that spend more energy trying to organize themselves than actually working. It is not unlikely that data may be lost when this is the case, what directly affects governance practices, highlights the professional
One of the main solutions for this "chaos" is the use of a single communication channel capable of concentrating and organizing the company's information, acting as the "backbone" of the internal communication strategy and allowing for the secure exchange of information and documents. This is the proposal of intranets and other corporate communication systems, especially those that provide integrated solutions so that everything is recorded within the same program
A good system can meet all internal communication needs and also provide ease during the audit, with transparency and practicality, explain Andréa. But she also emphasizes: "It's a change of tool as much as it is a cultural change. People need to adapt and it is essential that the whole team understands the reasons behind the novelty, and use it accordingly, concludes
